About

Girlpower Marketing is an insights-driven public relations and digital marketing agency specializing in consumer lifestyle brands with a special expertise in marketing to women. Our award-winning team has deep expertise in public relations and marketing strategy, web design, content and influencer marketing, event planning and social media. We rely on comprehensive research and thoughtful strategy to deliver results for our clients, particularly in the food & beverage, health & wellness, home & lifestyle, and travel & hospitality categories.

As a member of Unified Strategies Public Relations international network, we combine the personalized attention of a boutique firm with the scale, experience and network of a global full-service agency to help brands, both big and small, break through the clutter to build lasting relationships with their consumers.

We’re happiest when we’re changing the status quo, thinking outside the box, and having fun along the way — especially when we’re working with clients who feel the same.

And about our name? It’s where we started — with the power of girls. More specifically, the immense financial muscle that U.S. women wield today. Like controlling or influencing 85 percent of all consumer household spending. Now that’s girlpower.

Approach

With a landscape that’s more about chatter than original thinking, there’s a real opportunity for brands to stand out in the marketplace. How? By getting noticed. With exceptionally creative ideas, driven by data and compelling insights. Thinking outside the box. Innovative storytelling. All based on smart strategy.

We seamlessly integrate public relations, marketing, digital influence and design to engage consumers, reinforce differentiation and create programs that deliver.

Process

ideate
Ideas are at the heart of what we do.  Our insights and trendspotting inform our thinking and ensure that we deliver a core strategy and creative platform that generates a game-changing outcome.
activate
We understand that brands are built not only by the company that operates it, but also by those who interact with it. We put insights into action to develop a program that creates meaningful experiences, strengthens engagement and builds influence for your brand.
differentiate
We find the spot where your stories intersect with what your customers really care about and tell those stories across all channels – earned, owned, paid and shared.
measure
Success means different things to different people. We work together with our clients to identify what success looks like at the outset, and provide comprehensive reporting throughout our programs.

Services

traditional and digital media

Working within the broader communications landscape of earned, owned, shared and paid media, we design strategies to create real-time conversations with your audience that are amplified and shared across multiple channels, from the nation’s top traditional media outlets to social and digital sites.

storytelling

Every brand has a story to tell, and it’s more important than ever for that story to be captivating. We shape the stories that bring your brand to life, creatively translating your brand’s messages into newsworthy content and formulate a blueprint for sharing those stories with the right audiences in the right way.

influencer engagement

Influencer marketing is the most powerful tool to get your brand message to your audience in a relevant and authentic way. Whether moms or dads, Millennials or Boomers, journalists, celebrity ambassadors or professional experts, we work with influencers to drive engagement by sharing your brand story with their followers.

brand experiences

Whether you are launching a product or hosting an intimate dinner, our team will create the ambience, handle the event details and create the communications strategy that will amplify your brand with key influencers.

brand development

We work with you to develop your story with the heart of your brand in mind. We start with research that informs insights. These insights help to differentiate your story, form connections and motivate action.

creative design

Every brand has one chance to make a great first impression. From website to logo and collateral, we use clean design, strong imagery and inspired content, all with creative twists that keep your customers staying a little longer.

social media

Whether developing a strategy, building your community, creating content, identifying influencers or monitoring your reach, we are social at the core. We provide comprehensive social media solutions that allow our clients to engage their audiences through creative social outreach and interactive experiences.

insights & analytics

We use research-driven insights to craft each client’s unique story, and develop communications programs that increase engagement and drive business results. We understand the power of actionable data, and develop a custom measurement plan for each client, to measure both the reach and impact of the program.

reaching women

Women are the most powerful consumers on earth – responsible for 85 percent of all household purchases, and controlling $7 trillion in U.S. spending. Yet 91 percent say marketers don’t understand them. Our deep understanding of the female mindset allows us to bring your brand and these powerful consumers together in a true meeting of the minds.

Work

Expertise

Food & Beverage

Functional Foods
Restaurants
Wine & Spirits

Health & Wellness

Nutrition
Fitness
Wellness
Beauty & Personal Care

Home & Lifestyle

Consumer Packaged Goods
Baby Care
Consumer Electronics
Toys & Games
Pet Care

Travel & Hospitality

Tourism
Hotels
Destinations

 

Clients

A Few Select Clients – Then & Now

Top 5 Reasons To Work With Us

1.

We understand that brand marketing is about personalization, innovative storytelling, and delivering an unforgettable brand experience.

2.

We create content and campaigns based on smart strategy that encourage innovation and creative thinking.

3.

We operate in the new realities of our digital world, embracing new technologies that make our clients relevant to their target audiences.

4.

We have hundreds of relationships with brands and their influencers that provide opportunities for successful collaborative partnerships.

5.

We bring a deep knowledge and passionate understanding of the most formidable consumers of all: women.

 

Case Studies

We’re proud of the results we’ve achieved for our clients and the brands we’ve represented. Here are just a few.

Barnes & Noble

Integrated Holiday Campaign

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Seneca Farms

Integrated Oatmeal & Fruit Product Launch

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Heritage Foods

Launch of Disney Branded Dairy Product

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Karen Neuburger

Marketing to Moms Awareness Program

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8th Continent Soymilk Complete

The Joy of Soy Media Relations Program

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Sugar Feather

Luxury Home Style Brand Launch

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La Nogalera Walnut Oil

A Brand Story Told In Photographs

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Carlisle Financial Group

Empowering Women to Invest Smartly

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Linda Landers, Founder

Linda Landers is a recognized leader in consumer lifestyle marketing, with a specialty in developing integrated, award-winning brand campaigns that resonate with female consumers. She’s launched new products, sustained heritage products and resurrected older products for both start-ups and some of the world’s leading brands, including  Procter & Gamble (Pampers, Old Spice, Ivory, Metamucil), Barnes & Noble, United Airlines, Seneca Farms, Heritage Foods, Kashi, 8th Continent Soymilk, Moxxie Skincare, Four Seasons Hotels & Resorts, Hilton Hotels, Disney Interactive, Taco Bell, American Suzuki and BabyFirstTV.

“I’m convinced that the best ideas are insights driven, and I never tire of discovering those ‘aha’ moments for our clients. Helping them achieve success is what motivates us everyday, and I’ve been fortunate to work with some of the most intelligent and generous people on the planet.”

Prior to launching Girlpower Marketing, Linda was a managing partner with PainePR (now Citizen Relations), one of the country’s most respected consumer communications agencies. While there she chaired the women’s practice where she found her passion, recognizing early on the vital role female consumers play in our economy.

“Women are the most powerful consumers on earth – buying or influencing 85 percent of all consumer products. Yet 91 percent say that marketers don’t understand them. As CEO of Girlpower Marketing, I get to work with an awesome team to help our clients build relationships with these consumers by telling great brand stories.”

Linda has been featured in Brandweek, Adweek, PRWeek, CNBC, Forbes and USA Today, and speaks frequently on the purchasing power of women. When she’s not at work, Linda can be found perfecting recipes with her husband Terry as guinea pig, cheering on the Anaheim Ducks, or exploring the Pacific Northwest where her son Harrison attends the University of Oregon.

The Girlpower Team

We’re a boutique firm, but our team members are all big agency veterans. We’re pros at leveraging the relationships we have, and developing those that we need. Our senior counselors serve as day-to-day account leads for our clients – moving quickly to identify value-added opportunities, or adjust strategies as the need arises. We’re nimble, strategic and fun to work with.

Mia Nicklin, Creative Director & Chief Storyteller:  With a unique blend of experience from branding and marketing strategy to copywriting and design, Mia brings a comprehensive and creative perspective to every project.

Janel Steinberg, Senior Strategist:  An award-winning brand strategist for such brands as PayPal, Naked Juice, Nestle and Tourism Fiji, Janel provides strategic counsel and creative communications solutions for our clients.

Heather Bandura, Media Strategist/Blogger Relations: A media bulldog who specializes in securing high-profile national feature placements food, lifestyle and hospitality clients, Heather is passionate about building relationships with key influencers and bloggers.

Alison Hill, Brand Steward/Talent Wrangler:  Alison brings her insatiable curiosity, boundless enthusiasm and vast experience with Turner Broadcasting Network and Mattel to devising innovative PR and marketing strategies for such clients as Peanuts Worldwide and American Greetings.

Hannah Purdy, Social Media/Event Management:  With her can-do attitude, Hannah puts her social media and event management skills to work for clients while remaining steadfastly persistent in the face of any obstacle.

Liz Wiener Neale, Marketing Communications/Multi-Platform Integration:  Known for her strategic thinking and creative eye, Liz expertly manages multi-faceted projects, from media relations and influencer outreach, to social media and product launches for health & wellness, food, lifestyle and beauty clients.

Ingrid Culbert, Account Coordinator/Social Content Management: Our resident Canadian, Ingrid attends closely to every detail, combining her love of research, editing, social and all things media on behalf of our clients.