About

We are a full service marketing, events and influencer agency for consumer lifestyle brands. Our diverse team of award-winning, senior professionals has deep expertise in public relations and marketing strategy, branding, web design, event planning, social media and gender-smart marketing. We’re digital enthusiasts, brand strategists and media junkies. We rely on comprehensive research and thoughtful strategy to deliver results for our clients through positive engagements, brand experiences and enduring influence.

We’re happiest when we’re changing the status quo, thinking outside the box, and having fun along the way.  And we love working with clients who feel the same.

And about our name? It’s where we started — with the power of girls. More specifically the immense financial muscle that U.S. women wield today. Like controlling or influencing 85 percent of all consumer household spending. Now that’s power.

Approach

With a landscape that’s more about chatter than original thinking, there’s a real opportunity for brands to stand out in the marketplace. How? By getting noticed. With exceptionally creative ideas, driven by compelling insights. Thinking outside the box. Innovative storytelling. All based on smart strategy.

We bring together a powerful blend of traditional and digital media, influencers, trendspotting, strategic partnerships, brand positioning, social media and experiences to engage consumers, reinforce differentiation and create programs that deliver.

Process

ideate
Ideas are at the heart of what we do.  Our insights and trendspotting inform our thinking and ensure that we deliver a core strategy and creative platform that generates a game-changing outcome.
activate
We understand that brands are built not only by the company that operates it, but also by those who interact with it. We put insights into action to develop a program that creates meaningful experiences, strengthens engagement and builds influence for your brand.
differentiate
We find the spot where your stories intersect with what your customers really care about and tell those stories across all channels – earned, owned, paid and shared.
measure
Success means different things to different people. We work together with our clients to identify what success looks like at the outset, and provide comprehensive reporting throughout our programs.

Services

traditional and digital media

Working within the broader communications landscape of earned, owned, shared and paid media, we design strategies to create real-time conversations with your audience that are amplified and shared across multiple channels.

storytelling

Every brand has a story to tell, and it’s more important than ever for that story to be captivating. We shape the stories that bring your brand to life, applying critical insights to optimize consumer engagement and draw them into your world.

influencer engagement

Influencer marketing is the most powerful tool to get your brand message to your audience in a relevant and authentic way. Whether moms or dads, Millennials or Boomers, journalists or professional experts, we work with influencers to drive engagement by sharing your brand story with their followers.

brand experiences

Whether you are launching a product or hosting an intimate dinner, our team will create the ambience, handle the event details and create the communications strategy that will amplify your brand with key influencers.

brand development

We work with you to develop your story with the heart of your brand in mind. We start with research that informs insights. These insights help to differentiate your story, form connections and motivate action.

creative design

Every brand has one chance to make a great first impression. From website to logo and collateral, we use clean design, strong imagery and inspired content, all with creative twists that keep your customers staying a little longer.

social media

Whether developing a social media strategy, building your community, developing content, identifying influencers or monitoring your reach, we are social at the core. We provide comprehensive social media solutions that allow our clients to engage their audiences through creative social outreach and interactive experiences.

insights & analytics

We use research-driven insights to craft each client’s unique story, and develop communications programs that increase engagement and drive business results. We understand the power of actionable data, and develop a custom measurement plan for each client, to measure both the reach and impact of the program.

reaching women

Women are the most powerful consumers on earth – responsible for 85 percent of all household purchases, and controlling $7 trillion in U.S. spending. Yet 91 percent say marketers don’t understand them. Our deep understanding of the female mindset allows us to bring your brand and these powerful consumers together in a true meeting of the minds.

Work

Expertise

Food & Beverage

Functional Foods
Restaurants
Wine & Spirits

Health & Wellness

Nutrition
Fitness
Wellness
Beauty & Personal Care

Home & Lifestyle

Consumer Packaged Goods
Baby Care
Consumer Electronics
Toys & Games
Pet Care

Travel & Hospitality

Tourism
Hotels
Destinations

 

A Few Select Clients – Then & Now

Top 5 Reasons to Work With Us

1.

We understand that brand marketing is about personalization, innovative storytelling, and delivering an unforgettable brand experience.

2.

We create content and campaigns based on smart strategy that encourage innovation and creative thinking.

3.

We operate in the new realities of our digital world, embracing new technologies that make our clients relevant to their target audiences.

4.

We have hundreds of relationships with brands and their influencers that provide opportunities for successful collaborative partnerships.

5.

We bring a deep knowledge and passionate understanding of the most formidable consumers of all: women.

 

Case Studies

We’re proud of the results we’ve achieved for our clients and the brands we’ve represented. Here are just a few.

Barnes & Noble

The Art of Creative Gift Giving

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Seneca Farms

Oatmeal & Fruit Product Launch

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Heritage Foods

Launch of Disney Branded Dairy Product

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Karen Neuburger

Nordstrom  Holiday Campaign

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The Founder: Linda Landers

Linda Landers is a nationally recognized leader in consumer lifestyle marketing, with a specialty in developing integrated, award-winning brand campaigns that resonate with female consumers.

A seasoned brand strategist, Linda has worked with dozens of companies and blue-chip brands to launch new products, sustain heritage products and resurrect older products.  Her experience includes work for Pampers, Old Spice, Ivory, Barnes & Noble, United Airlines, Seneca Foods, Kashi, Heritage Foods, Hilton Hotels, Four Seasons Hotels & Resorts, Disney Interactive Entertainment, Taco Bell, American Suzuki and BabyFirstTV.

Linda believes that great ideas are insights driven, and never tires from the thrill of discovering those “aha” insights for her clients. She loves connecting people, companies and brands in great strategic partnerships. Linda has been featured in Brandweek, Adweek, PRWeek, CNBC, Forbes and USA Today, and speaks frequently on the purchasing power of women.

Contact

Whether you’re an established brand or still emerging, give us a call. We’ll get you noticed. 

info@girlpowermarketing.com
949.459.1416