Carlisle Financial Group: Empowering Women to Invest Smartly

A Boston financial firm targeting women came to us with the challenge of creating a site and ongoing marketing campaign that spoke to women. Not pink and simplistic, but a smart site designed to empower and teach. A strong clean look provided a great foundation for the ups and downs of investing. Additional marketing tactics included messaging development, the creation of a logo and other branded assets, an email marketing program, and a social media strategy.