Girlpower Marketing & Linda Landers in the News

Linda Landers of Girlpower Marketing

Linda Landers on the Power of Women Consumers

Linda Landers, Founder and CEO of Girlpower Marketing, is a guest on Critical Mass Radio, where she discusses the role and power of women consumers. Making the majority of consumer purchase decisions, she discusses why women should be an important target audience for middle market companies.

Baby Boomer Women Remain Invisible to Marketers

Landers discusses Girlpower Marketing’s report on Boomer women with the American Marketing Association.

Why Brands Need to Stop Ignoring the ‘Invisible Goldmine’ of Baby Boomer Women

AdWeek interviews Landers about Girlpower Marketing’s White Paper on Boomer women and their massive purchasing power.