Today’s women are the most powerful consumers on earth – buying or influencing 85% of all household purchases and controlling $7 trillion in U.S. spending. Yet 91% say that marketers don’t understand them.
There’s good reason for that. Many marketers today continue to treat women as a niche audience instead of the key drivers of purchase decisions that they really are.
Today’s women are not homogenous; they are married and unmarried, moms and childless, Baby Boomers, Millennials, Gen X, and now Gen Z. It’s critical that marketers understand the nuances of each and how to talk to them. Our deep understanding of the female mindset allows us to bring your brand and these powerful minds together in a true meeting of the minds.