Today’s women are the most powerful consumers on earth – buying or influencing 85% of all household purchases and controlling $7 trillion in U.S. spending. Yet 91% say that marketers don’t understand them.
There’s good reason for that. Many marketers today continue to treat women as a niche audience instead of the key drivers of purchase decisions that they really are.
Women are not homogenous; they are married and single, moms and childless, Baby Boomers, Millennials, Gen X, and now Gen Z. It’s critical that marketers understand the nuances of each and how to talk to them. We offer a deep understanding of the female consumer: we understand what’s important to her and who she trusts. We specialize in creating programs that bring your brand and these powerful consumers together in a true meeting of the minds.
Our services include:
- Research & Insights
- Brand Personas & Lifestage Segmentation
- Online Surveys & Informal Focus Groups
- Spokesperson Management
- Influencer Marketing Campaigns
- Product Reviews