Research & Insights

We believe the best ideas are insights driven, and never tire of discovering those “aha” moments that lead to engaging ideas. From planning and program development to tracking and evaluation, research informs our communication strategies. We use comprehensive data combined with human analysis to uncover customer motivators, purchase drivers, brand perceptions and other actionable insights to reach your target audiences and accomplish your business objectives.

Our research and insights services and capabilities include:

  • Competitive Analysis
  • Brand Audits
  • Polls and Surveys
  • Focus Groups
  • Social Audits
  • Web Analytics
  • Influencer Identification
Brand Research and Insights with Girlpower Marketing