We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn’t. A strategy is undoubtedly important; without a solid start-up marketing strategy, you’re not positioning your new product in the best possible way.
What we’ve seen though is that many, if not most, entrepreneurs are spending hours of time and tons of budget creating their product or service, but for the most part ignoring the marketing component, or leaving it to the last minute. Or, worse, trying to do it themselves.
The reality is that you need both: a great product and a great start-up marketing strategy to get off the launch pad. Following are some of the critical elements to consider in developing a winning marketing strategy. More