With lights, decorations, and sidewalk Santas, it’s beginning to look a lot like the holiday season. Unfortunately, it’s also looking like the pandemic will put a damper on our usual holiday fun. Most brands have considered what socially distanced store capacity and the danger of COVID exposure may do to their bottom line. Their marketing reflects that understanding, not only for the potential danger that holiday shopping might bring, but also for consumers’ desire to experience some normalcy during the holidays. More
2020 has been an extremely long, difficult year for many brands. COVID-19 has changed the landscape for many industries, perhaps none so much as for the food and beverage industry.
Interestingly, many of the food and beverage trends that first appeared in 2019 actually prepared consumers for the sheltering-in-place and social distancing required beginning in early March throughout the country. In 2021, we can expect to see new food trends and marketing strategies that have evolved out of necessity throughout 2020. More
Promoting branded content is more than just creating a blog post and sharing it on social media. To be successful, you must have a content marketing strategy that ensures you’re creating content your potential customers need, and then getting that content in front of them to achieve your sales objectives.
Consumers discover brands through various media, from television commercials to YouTube videos, from roadside billboards to social media boosted posts, and from print ads to a website. The delivery method varies wildly, but there is one thing all of these have in common: content.
With 77% of US adults online every day—and many saying they’re always online—brands must understand how to deliver online content to their target audience. Because without content, your potential customers will know nothing about your brand. Critical to creating your content marketing strategy is making sure you have a framework for developing and delivering content that meets their needs. The following are key points to address when creating your content marketing strategy. More
In an increasingly crowded food and beverage industry, finding fresh ways to communicate your brand message can set you apart. But often it seems like every good idea has already been used. And while that might be true, revisiting old ideas with a fresh approach can jumpstart your food & beverage marketing to better engage your audience. More
With online, direct-to-consumer, and click-and-collect options, buying CPG products is easier than ever before. When marketing CPG brands, providing those flexible options to consumers, and building awareness through social media marketing, are both essential for staying competitive and building online and in-store sales.
Social media marketing gives marketers the ability to reach vast numbers of potential consumers while getting instant feedback about their brand. More
COVID-19 is changing consumer behavior across all industries. Some of those changes are easy to see, and others were easy to predict. Who could miss the worldwide shortage of toilet paper that we’re still experiencing, even today? We probably could have predicted the increase in online shopping and stockpiling our pantries as well.
We don’t know yet how permanent these changes will be, though we can take a few hints from history. For instance, smart gyms and telehealth services were already on the rise before the pandemic. Continued popularity with consumers once life returns to “normal” isn’t hard to foresee. More
Influencer marketing is nothing new. Ninety-two percent of consumers say that recommendations from people they know or follow are more powerful than brand advertising, and 74% say that word-of-mouth influences their purchasing decisions. It’s also why 67% of brands plan to increase their influencer marketing budgets this year.
In our new reality, with US consumers currently sheltering in place, influencer marketing has become even more powerful. With less access to non-essential items, consumers are relying on word-of-mouth recommendations more than ever before. More
The current state of the world has most of us housebound and cleaning everything in sight—especially our hands. As important as spring cleaning the house may be, now is the time to also consider spring cleaning your marketing program.
If you’re planning to do some spring cleaning for your brand, here are a few things to address. More
It seems like everywhere we turn there is advice on how to market our brands, with new digital marketing innovations promising to bring success beyond our wildest dreams.
And even though some of these new strategies will stand the test of time, there are also marketing pitfalls to avoid. Following are three to watch for. More