Blog | Marketing and PR Insights from Girlpower Marketing

Consumer Marketing Trends for Health & Wellness Brands

health and wellness consumer marketing trends

Today’s wellness economy encompasses everything from day spas and gyms, to wellness tourism, feminine hygiene, home fitness, and nutrition. It’s now a $4.2 trillion industry, growing twice as fast as the global economy.

Wellness has become a primary lifestyle value that is changing both consumer behavior and economic markets. Consumers are always on the lookout for the “next great thing” to help improve their health and lifestyles.

How can your brand stay relevant to your buyers? Keeping up with current consumer marketing trends is an excellent way to start. More

Maximizing Success with Your PR & Digital Marketing Agency

The decision to work with a PR and digital marketing agency doesn’t come lightly. By the time you’re ready to choose a PR and digital marketing agency, you’ve already done your due diligence. You know that your marketing objectives are best served by hiring communications experts, and you’ve determined that the agency of your choice can meet and even exceed your expectations.

You’ve evaluated their capabilities. Maybe you’ve seen several of their case studies and examples of work for other clients. You’ve laid out your business objectives and feel confident that your chosen agency will provide the creativity, service, and results that you’re looking for. More

Brand Marketing: Tips for Building a Community Around Your Brand

Remember when brand marketing used to be all about advertising? Who could buy the most television time or fill the newspaper with the most ads? Who could call more homes or even travel door-to-door?

Inbound marketing brought a halt to many forms of interruption marketing, giving consumers the power to find the products they wanted and needed on their own.

Inbound marketing has evolved over the years, from packing keywords into online articles for SEO purposes to building online communities where consumers can get the information, service, and recommendations that enhance their buying power.

Building a community isn’t easy, but it’s well worth your effort. Following are some tips for developing a robust community that will strengthen your brand, as well as your bottom line. More

Why A Content Marketing Strategy Is Important for Your Business

I’m sure you’ve seen the articles lately proclaiming that content is dead. Certainly, we’ve seen changes in how content is used for marketing purposes, from the keyword-stuffed articles and clickbait titles of the past to the vast array of options now available for reaching and educating consumers. Content is not dead, just different. Why else would 75% of marketers plan to increase their content marketing budget this year? More

How Generation Z Is Impacting Consumer Marketing

Gen Z. The original “digital natives.” A generation that has never known life without unlimited digital access. With a perpetual fixation on Millennials, many marketers are overlooking this generation that is unlike any other generation that has come before. They do so at their own peril, as this generation is already showing its tremendous ability to impact consumer marketing. More

How to Leverage the Changing PR Landscape in Your Brand Marketing

Back in the day, public relations consisted primarily of press releases, articles in the daily newspaper and magazines, TV and radio spots, and a quarter-page section in the Sunday paper.

But today it’s a different world. Technology has given brands the ability to connect with potential customers in much broader ways than ever before and develop a much more integrated approach through various communications channels. More

Build Better Brand Engagement by Tapping into Your Buyer’s Emotions

How do you feel when you read a Disneyland social media post? Or an ad for the latest Apple product? Does a message from BMW or Audi evoke a particular response from you? These brands all excel at making emotional connections with their consumers that are designed to build ongoing relationships and trigger a purchase.

Think about what makes you choose one brand over the other. More often than not, it’s emotion. Through emotional branding, brands appeal directly to consumers’ needs, creating a connection that often results in long-term brand loyalty. More

Marketing to the Adult Daughter: Getting It Right

When it comes to marketing to the adult daughter, most brands are still missing the mark.

They’re known as Adult Daughters. Or Baby Boomers. Or even the Elastic Generation. Today, every fifth adult in the United States is a female over 50. They have a combined net worth of $19 trillion and make 85% of all U.S. household purchase decisions. But when it comes to marketing to these adult daughters, most brands are missing the mark.

These women are the healthiest, wealthiest and most active generation of women in history who control half of the country’s discretionary income and two-thirds of the consumer wealth. They spend $400 billion more than younger demographics each year on consumer goods, and dominate spending in 119 out of 123 CPG categories. More

Tips for Creating a Successful Start-Up Marketing Strategy

We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn’t. A strategy is undoubtedly important; without a solid start-up marketing strategy, you’re not positioning your new product in the best possible way.

What we’ve seen though is that many, if not most, entrepreneurs are spending hours of time and tons of budget creating their product or service, but for the most part ignoring the marketing component, or leaving it to the last minute. Or, worse, trying to do it themselves.

The reality is that you need both: a great product and a great start-up marketing strategy to get off the launch pad. Following are some of the critical elements to consider in developing a winning marketing strategy. More

Tap Into $1.1 Trillion in Millennial and Gen Z Spending This Holiday Season

Halloween decorations are being put away, and now it’s on to the holidays! This year, U.S. holiday spending is expected to top $1.1 trillion, up more than 5% from 2017. Nearly $128 billion of that will come from online sales – an increase of more than 20% over last year.

Millennials and Gen Z shoppers will be out in full force this holiday season, and smart marketers will be looking to these younger generations for significant sales.

How can your brand tap into that enormous amount of spending power? It’s critical to understand how to reach these younger consumers with your marketing messages. More