Blog | Marketing and PR Insights from Girlpower Marketing

Article Recommendation: Big Tips for Holiday Influencer Marketing

With a projected $12 billion expected to be spent this year on Black Friday, you’ll want to take advantage of every opportunity to reach potential customers. The power of influencer marketing is waiting for you—but don’t wait too long. You’ll need time to identify the right influencers for your brand, and give them time to create the perfect content that conveys your brand message.

That’s not the only crucial tip in this article. To get the rest of the story, including contract information, how to find influencers, and how to make the most of the holiday season, read on. More

5 Ways to Target Millennial Pet Owners with Your Consumer Marketing Strategy

We know how much Americans love their pets! Nearly 70% of all households own a pet, with 60.2 million home owning dogs and 47.1 million owning cats. These pet owners don’t just own their dogs and cats, either. They consider them members of the family, according to 90% of pet owners. Also, Millennials have, for the first-time, overtaken Baby Boomers as the most significant generation of pet owners.

What does all this mean for pet brands and marketers? It means you may need to revisit your consumer marketing strategy to reach these dog and cat-loving consumers. More

The Purchasing Superpower of 50+ Women

Last week, as part of the L’Oreal show at Paris Fashion Week, a model threw conventional standards to the wind and strutted down the runway without shoes, tossing her platinum locks as she twirled her flowing maxi dress. This was no fresh-faced, twenty-something super model. Nope. Instead it was 74-year-old Dame Helen Mirren, refusing to be rendered invisible.

And the crowds loved her! The media, too. L’Oreal has hit upon something that other brands and marketers still struggle with: reaching, and celebrating, women over the age of 50. More

Article Recommendation: How Fake Instagram Followers Are Impacting Social Media Marketing

There is no denying that influencer marketing is a powerful way to make the most of word-of-mouth marketing for your business. However, as with every other form of marketing that has come before, some bad actors can have a detrimental effect on this tactic for everyone involved.

Exploiting the system is nothing new. In most cases, whole business models crop up and revolve around bad marketing tactics. When direct mail marketing saw results, along came address list sales. Telemarketers turned the populace against them with unrelenting calls at all hours of the day. Email marketing was a phenomenal way to reach the right audience—until the dreaded address list sales began anew. Then there was SEO, which was an easy way for people to get found, until keyword stuffing and blackhat tactics cropped up. More

Why an Influencer Engagement Strategy Is Critical for Your Brand

Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers have increased their 2019 budgets in this area.

Following are some key reasons why influencers can be your brand’s best advocates. More

Consumer Marketing Trends for Health & Wellness Brands

health and wellness consumer marketing trends

Today’s wellness economy encompasses everything from day spas and gyms, to wellness tourism, feminine hygiene, home fitness, and nutrition. It’s now a $4.2 trillion industry, growing twice as fast as the global economy.

Wellness has become a primary lifestyle value that is changing both consumer behavior and economic markets. Consumers are always on the lookout for the “next great thing” to help improve their health and lifestyles.

How can your brand stay relevant to your buyers? Keeping up with current consumer marketing trends is an excellent way to start. More

Maximizing Success with Your PR & Digital Marketing Agency

The decision to work with a PR and digital marketing agency doesn’t come lightly. By the time you’re ready to choose a PR and digital marketing agency, you’ve already done your due diligence. You know that your marketing objectives are best served by hiring communications experts, and you’ve determined that the agency of your choice can meet and even exceed your expectations.

You’ve evaluated their capabilities. Maybe you’ve seen several of their case studies and examples of work for other clients. You’ve laid out your business objectives and feel confident that your chosen agency will provide the creativity, service, and results that you’re looking for. More

Brand Marketing: Tips for Building a Community Around Your Brand

Remember when brand marketing used to be all about advertising? Who could buy the most television time or fill the newspaper with the most ads? Who could call more homes or even travel door-to-door?

Inbound marketing brought a halt to many forms of interruption marketing, giving consumers the power to find the products they wanted and needed on their own.

Inbound marketing has evolved over the years, from packing keywords into online articles for SEO purposes to building online communities where consumers can get the information, service, and recommendations that enhance their buying power.

Building a community isn’t easy, but it’s well worth your effort. Following are some tips for developing a robust community that will strengthen your brand, as well as your bottom line. More

Why A Content Marketing Strategy Is Important for Your Business

I’m sure you’ve seen the articles lately proclaiming that content is dead. Certainly, we’ve seen changes in how content is used for marketing purposes, from the keyword-stuffed articles and clickbait titles of the past to the vast array of options now available for reaching and educating consumers. Content is not dead, just different. Why else would 75% of marketers plan to increase their content marketing budget this year? More

How Generation Z Is Impacting Consumer Marketing

Gen Z. The original “digital natives.” A generation that has never known life without unlimited digital access. With a perpetual fixation on Millennials, many marketers are overlooking this generation that is unlike any other generation that has come before. They do so at their own peril, as this generation is already showing its tremendous ability to impact consumer marketing. More