About

Girlpower Marketing is an insights-driven public relations and digital marketing agency specializing in consumer lifestyle brands. We also have something extra: a well-honed expertise in marketing to women. Our team is comprised of award-winning strategists with deep experience in public relations, content marketing, influencer engagement, events and social media. We rely on comprehensive research and strategy to develop smart solutions that deliver exceptional results for our clients.

As a member of Unified Strategies Public Relations network, we combine the personalized attention of a boutique firm with the scale of a global full-service agency to help our clients navigate today’s shifting digital landscape. 

We’re happiest when we’re changing the status quo, thinking outside the box, and having fun along the way. Most importantly, we’re honest with our clients, our audience, and each other.

And about our name? It’s where we started — with the power of girls. More specifically, the immense financial muscle that women consumers wield today. Like controlling or influencing 85 percent of all household spending. Now that’s girlpower.

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Approach

With a landscape that’s more about chatter than original thinking, there’s a real opportunity for brands to stand out. How? By getting noticed. With exceptionally creative ideas that are driven by compelling insights. Thinking outside the box. Innovative storytelling. All based on smart strategy. 

We understand the challenges you face. The need to constantly be looking for ways to keep your customers happy while adding new ones. Standing out from your competition. Staying relevant in a very crowded marketplace.

We offer solutions to those challenges, by seamlessly integrating strategies to create public relations and digital marketing programs that increase engagement, build equity and drive measurable business results for your brand.

Our Public Relations and Digital Marketing Process

ideate
Ideas are at the heart of what we do.  Our insights and trendspotting inform our thinking and ensure that we deliver a core strategy and creative platform that generates a game-changing outcome.
activate
We understand that brands are built not only by the company that operates it, but also by those who interact with it. We put insights into action to develop a program that creates meaningful experiences, strengthens engagement and builds influence for your brand.
differentiate
We find the spot where your stories intersect with what your customers really care about and tell those stories across all channels – earned, owned, paid and shared.
measure
Success means different things to different people. We work together with our clients to identify what success looks like at the outset, and provide comprehensive reporting throughout our programs.

Services

We strive to not just meet, but to exceed client expectations. Delivering exceptional results requires the discipline of using data and insights to inform our thinking. We blend the art and science of communications to develop public relations and digital marketing ideas that are driven by great content, creativity, and influence to create meaningful connections between consumers and the brands they use.

 

traditional and digital media

Working within the broader communications landscape of earned, owned, shared and paid media, we create strategies to create real-time conversations with your audience that are amplified and shared across multiple channels, from the nation’s top traditional media outlets to social and digital sites.

content marketing

Every brand has a story to tell, and it’s more important than ever for that story to be captivating. We shape the stories that bring your brand to life, creatively translating your brand’s messages into newsworthy content and formulate a blueprint for sharing those stories with the right audiences in the right way.

influencer engagement

Influencer marketing is the most powerful tool to get your brand message to your audience in a relevant and authentic way. Whether moms or dads, Millennials or Boomers, journalists, celebrity ambassadors or professional experts, we work with influencers to drive engagement by sharing your brand story with their followers.

events and brand experiences

Whether you are launching a product or hosting an intimate dinner, our team will create the ambiance handle the event details and create the communications strategy that will amplify your brand with key influencers.

brand positioning

We work with you to develop your story with the heart of your brand in mind. We start with research that informs insights. These insights help to differentiate your story, form connections and motivate action.

creative design

Every brand has one chance to make a great first impression. From website to logo and collateral, we use clean design, strong imagery and inspired content, all with creative twists that keep your customers staying a little longer.

social media and digital marketing

Whether developing a strategy, building your community, creating content, identifying influencers or monitoring your reach, we are social at the core. We provide comprehensive social media solutions that deliver effective messages and connect you with those who matter most. 

research and insights

We use research-driven insights to craft each client’s unique story and develop communications programs that increase engagement and drive business results. We understand the power of actionable data and develop a custom measurement plan for each client, to measure both the reach and impact of the program.

marketing to women

Women are the most powerful consumers on earth – responsible for 85 percent of all household purchases and controlling $7 trillion in U.S. spending. Yet 91 percent say marketers don’t understand them. Our deep understanding of the female mindset allows us to bring your brand and these powerful consumers together in a true meeting of the minds.

Testimonials

“I hired Linda and her team to promote a brand that was old and tired, and that needed a true face lift. We were about to launch a cool, new product and her team helped us position it in all the right places. The results were phenomenal, starting with a placement in the New York Times gift guide on the day after Thanksgiving! Her team did great work that helped us revitalize the brand.” — Jill Speakerman, Whirlpool Corporation

“Linda and her team provided strong strategic counsel to help us update and refine our media program for a key selling season, resulting in an unprecedented quarter. Through the process, they kept us clearly focused on our objectives, while adjusting as needed to the market conditions. Linda has a keen understanding of what it takes to reach and motivate our target consumers.” — Lisa Bazinet, Karen Neuburger Ltd.

“One word to describe Linda – fantastic. I was first introduced to Linda when I was looking for a seasoned PR professional who had extensive knowledge marketing to the Consumer Packaged Goods industry, as well as marketing directly to women. Needless to say, that introduction led to a phenomenal working relationship that exceeds expectations on many levels. Linda is extremely knowledgeable, professional, and really great to work with.” — Liz Papagni, Specialized Marketing Services

“There are very few people in the world I’d actually call an “expert,” but Linda is the exception. Her knowledge about marketing to women is sophisticated and multi-faceted. She’s always up on the latest research, doing her own ground-breaking work, and literally living and breathing her business on a daily basis. She also possesses a level of personal and professional integrity that is rarely found in our profession.” — Laura Jackson, Strategic Communications and Leadership Coaching

Work

Our Expertise

Food & Beverage

Natural and Functional Foods
Beer, Wine and Spirits
Snacks
Agribusiness
Restaurants

Health & Wellness

Nutrition
Fitness
Wellness
Beauty & Personal Care

Home & Lifestyle

CPG
Household Products
Baby Care/Pet Care
Consumer Electronics
Entertainment/Toys & Games
Financial Services

Travel & Hospitality

Tourism Boards
Destination Marketing
Hotels
Airlines

 

Clients

A Few Select Clients – Then & Now

Top 5 Reasons To Work With Us

1.

We understand that brand marketing is about personalization, innovative storytelling, and delivering an unforgettable brand experience.

2.

We create content and campaigns based on smart strategy that encourage innovation and creative thinking.

3.

We operate in the new realities of our digital world, embracing technologies that make our clients relevant to their target audiences.

4.

We have long-established relationships with journalists and influencers that drive coverage in top-tier national, regional and local media outlets.

5.

We bring a deep knowledge and passionate understanding of the most formidable consumers of all: women.

 

Case Studies

We’re proud of the results we’ve achieved for our clients and the brands we’ve represented. Here are just a few.

Barnes & Noble

Integrated Holiday Campaign

Seneca Farms

Integrated Oatmeal & Fruit Product Launch

Wonderful Pistachios

Shifting Consumer Perception

8th Continent Soymilk Complete

The Joy of Soy Media Relations Program

Karen Neuburger

Marketing to Moms Awareness Program

The Curious Creamery

New Product Launch

Heritage Foods

Launch of Disney Branded Dairy Product

Sugar Feather

Luxury Home Style Brand Launch

La Nogalera Walnut Oil

A Brand Story Told In Photographs

Carlisle Financial Group

Empowering Women to Invest Smartly

Linda Landers, Founder

I’ve been told that I’m recognized as a leader in consumer lifestyle marketing. I’ve launched new products and resurrected older products for both small start-ups and some of the world’s leading brands. Brands such as Procter & Gamble (Pampers, Old Spice, Ivory, Metamucil), Barnes & Noble, United Airlines, Seneca Farms, Heritage Foods, Kashi, 8th Continent Soymilk, Moxxie Skincare, Four Seasons Hotels & Resorts, Hilton Hotels, Disney Interactive, Taco Bell, American Suzuki and BabyFirstTV.

I’m convinced that the best marketing ideas are insights driven, and I love discovering those ‘aha’ moments for our clients. Helping them achieve success is what motivates me everyday, and I’ve been fortunate to work with some of the most intelligent and generous people on the planet.

Prior to launching Girlpower Marketing, I was a managing partner with PainePR (now Citizen Relations), one of the country’s most respected consumer PR agencies. While there I recognized the vital role female consumers play in our economy while working with such clients as P&G, Hoover, Disney and many others.

Women are the most powerful consumers on earth – buying or influencing 85 percent of all consumer products. Yet 91 percent say that marketers don’t understand them. I’m fortunate to work with an awesome team to help our clients build relationships with these consumers by telling great brand stories.

I’ve been featured in Brandweek, Adweek, PRWeek, Huffington Post, CNBC, Forbes and USA Today. I also write a syndicated blog, and speak frequently on the purchasing power of women.

I believe you must bring your whole self to the table if you want to produce the best results for your clients. And I do that everyday.

When I’m not at work, I try to unplug and spend time with family and friends. I love to travel, especially exploring the Pacific Northwest where my son currently attends the University of Oregon. As a hockey mom, I also love cheering on our local Anaheim Ducks (“Go Ducks!”) hockey team.

Our Team

Brands often hire big agencies because they feel safe. But they also come with multiple levels of authority and infrastructure. Smaller boutique-sized firms are generally more nimble, agile and bring the best strategic thinking from their leadership.

At Girlpower Marketing, we’re all veterans of those big agencies, with expertise in a wide range of fields. We’re innovative thinkers, problem-solvers, and creative strategists, combining our talent and passion to deliver extraordinary results for our clients. 

Mia Nicklin, Creative Director & Chief Storyteller:  With a unique blend of experience from branding and marketing strategy to copywriting and design, Mia brings a creative perspective to every project.

Janel Steinberg, Senior Strategist:  An award-winning brand strategist for such brands as PayPal, Naked Juice, Nestle and Tourism Fiji, Janel is a master at client service, providing strategic counsel and creative solutions for our clients.

Sonya Grigoruk, Senior Strategist: Sonya is an award-winning communications professional with extensive experience in the health & wellness, food & beverage, and consumer lifestyle industries. Her experience includes strategic planning and product launches for such brands as Wonderful Pistachios, Wonderful Almonds, The Curious Creamery and California Milk Processor Board (Got Milk?).

Heather Bandura, Media Strategist/Blogger Relations: A media bulldog who specializes in securing high-profile national feature placements food, lifestyle and hospitality clients, Heather is passionate about building relationships with key influencers and bloggers.

Alison Hill, Brand Steward/Talent Wrangler:  Alison brings her insatiable curiosity, boundless enthusiasm and vast experience with Turner Broadcasting Network and Mattel to devising innovative media relations strategies for such clients as Peanuts Worldwide and American Greetings.

Miranda May, Social Media: Melissa is passionate about social media and content creation. With unmatched enthusiasm, she has a proven track record helping brands launch successful campaigns that include highly engaging content, contests, influencer and paid social campaigns. 

Liz Wiener Neale, Marketing Communications/Multi-Platform Integration:  Known for her strategic thinking and creative eye, Liz expertly manages multi-faceted projects, from media relations and influencer outreach to social media and product launches for health & wellness, food, lifestyle and beauty clients.

Ingrid Culbert, Account Coordinator/Social Content Management: Our resident Canadian, Ingrid attends closely to every detail, combining her love of research, editing, social and all things media. 

Let’s Connect!

As an Orange County-based public relations and marketing firm in Southern California, Girlpower Marketing offers an integrated communications approach that focuses on solutions for our clients’ biggest challenges.

Why us? In a word: results. Whether you’re an established brand or still emerging, give us a call and let’s talk about getting you noticed.

info@girlpowermarketing.com | (949) 459-1416