Today’s second-by-second media news cycle has forever changed media relations. A successful media specialist needs to know how to navigate this landscape where traditional and social media intersect. Someone who knows the key influencers and journalists, and what matters to them. Who continuously searches for, and creates, strategic opportunities. Who shapes compelling, authentic stories and protects reputations.
Our media specialists know what makes a story, and have forged trusted relationships with the media who are most interested in telling those stories. We create media campaigns based on the PESO model (shared, owned, paid and earned) that generate brand awareness in top-tier national, regional and local print, broadcast, and online outlets.
Our traditional and digital media services and capabilities include:
- Messaging & Story Development
- Thought Leadership Positioning
- Media Relations Strategy & Outreach
- Op-Eds & Bylined Articles
- Online & In-Market Media Tour
- Media & Presentation Coaching
- Media Monitoring
- Paid Content Placement/Native Advertising
- Trade Media Relations
- Blogger Relations