Girlpower Marketing was engaged by Evenflo Feeding, Inc. to increase awareness and drive purchase intent for existing and new Evenflo products among target audiences with a compelling brand story and message synergy through social engagement (content, influencers, social ads) that reinforces the brand proposition.
Implementation of Campaign
The integrated marketing campaign leverages relationships with influencers to strengthen and extend frequency and reach of message, as well as social posts, digital advertising, content creation and retail marketing support that reinforce message credibility and gain consumer trust.
In addition to the day-to-day management of Evenflo’s social assets, we develop strategic campaigns for various product launches, including themes and supporting tactics.
In the initial months, the digital program fueled a 350% increase in ecommerce sales on Evenflo’s website, alone.
- Increased social followers by 3,479%,
- Social, influencer, and advertising tactics have skyrocketed demand for their Balance + Bottles, selling out multiple SKUs at Target, Amazon, and their website, multiple times.
- Ecommerce conversion rates have increased 126%.
- Ads yielded cost-per-action as low as < $0.01.
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