Campaign Objectives
Responsible for digital marketing to women for a portfolio of 7 major cleaning brands — with a suite of 30+ products — Summit Brands has trusted us to revamp proven brands to be more relevant for the digital consumer, and launch new brands and products, including new dedicated brand social channels.
Implementation of Campaign
Our ongoing integrated digital marketing program includes social media marketing and community management, content creation (including photo/video production), influencer relations, social advertising, and digital content, including emarketing and website content. We also handled traditional PR (print, online and broadcast).
Campaign Results
In 2021 alone, results included:
- Expanded audience reach to more than 44 MIL across social channels, ads, and influencer campaigns.
- Earned 15+ MIL Engagements on social content, not including all paid content (UP 8747% YoY).
- Grew Impressions to 4 MIL (UP 2052% YoY)
- Secured and managed 109 hand-picked influencers who produced 655 photo/video assets Summit Brands now owns.
- Drove traffic — more than 400K Landing Page Views & Link Clicks to priority retailers via social ad campaigns.
- Capitalized on TikTok’s growing audience partnering with high-profile cleanfluencers, expanded brand reach with new social channels, took over marketing and improved Open Rate by more than 3900%.
- Traditional PR/Broadcast results included placements on com, Real Simple, CNN, Food & Wine, Good Housekeeping, Casual Living, SheKnows, as well as placements on multiple local market morning and noon news shows.
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