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Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Today, content marketing is one of the best ways to help your brand gain consumer interest by telling your story rather than letting it be told by someone else.

And though the days of keyword stuffing are gone, creating high-quality, keyword-rich content will improve your visibility on search engine results pages and attract more organic traffic to your brand. More

Consumer Marketing Trends for Health & Wellness Brands

health and wellness consumer marketing trends

Today’s wellness economy encompasses everything from day spas and gyms, to wellness tourism, feminine hygiene, home fitness, and nutrition. It’s now a $4.2 trillion industry, growing twice as fast as the global economy.

Wellness has become a primary lifestyle value that is changing both consumer behavior and economic markets. Consumers are always on the lookout for the “next great thing” to help improve their health and lifestyles.

How can your brand stay relevant to your buyers? Keeping up with current consumer marketing trends is an excellent way to start. More

How Generation Z Is Impacting Consumer Marketing

Gen Z. The original “digital natives.” A generation that has never known life without unlimited digital access. With a perpetual fixation on Millennials, many marketers are overlooking this generation that is unlike any other generation that has come before. They do so at their own peril, as this generation is already showing its tremendous ability to impact consumer marketing. More

Consumer Marketing Tips to Reach Generation Z

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z?

Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. More

4 Trends That Will Change Your Consumer Marketing in 2018

consumer marketing trends

Consumer marketing trends are always evolving, especially as new technology becomes available. This year has been all about the influencer, but next year we’re likely to see some big changes surrounding augmented reality and artificial intelligence.

Take a look at the trends we expect to see in 2018. More

Cracking the Code: How Influencer Marketing Can Drive Female-Centric Brand Success in 2024

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. To prepare for what’s to come, it’s wise to look back at this year—where we’ve been, where we are now, and where we expect to go.

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing. The significance of influencer marketing becomes even more evident when you consider that women control more than 85% of all consumer purchases.

The revenue propelled by women through influencer marketing is enormous and only getting bigger. Over the last five years, influencer marketing has surged by over 500%, culminating in a staggering total worth $13.8 billion. In 2023 alone, firms are expected to spend up to $4.5 billion toward influencer marketing efforts.

As impressive as this all may sound, only 25% of marketers have incorporated influencer marketing into their strategies. That means there is still substantial room for growth, particularly for brands striving to effectively convey their marketing messages to women.

Below are some statistics and insights that delve into the power of influencer marketing and why some brands outperform others in this area. With this information, you can start crafting your marketing blueprints for 2024, specifically tailored to your female audience. More

How Social Media and Influencer Marketing Will Propel Your CPG Brand Through a Recession

When facing a downturn in the economy, we often look to the past for lessons on how to deal with the present. What did other CPG brands do to weather the last recession? Which brands increased profit and exposure when consumer spending was down? Which marketing tactics helped them gain traction, and which were a bad use of their budget?

While we can learn lessons from the past, we must remember that consumer behavior is ever-changing. Attention spans have gotten shorter. Audiences are fragmenting into smaller niches, and new niches are overlapping every day. In other words, throwing content at the whole world doesn’t work. Instead, targeting is crucial, especially during a recession, because you need to reach the audience most likely to engage with and buy your products.

So, what can you do to ensure you’re reaching the people who are most likely to engage with your brand, buy your product and then tell their network about it? Following are a few tips to reach buyers with influencer marketing during a recession. More

Making the Most of Food and Beverage Marketing During a Financial Downturn

When facing a financial downturn, many CPG companies start looking for ways to cut their budgets. Often, the first thing to go is food and beverage marketing. Too many companies believe they can survive the difficult times with their current customer base. But unfortunately, it’s indisputable that sales will most certainly decline without marketing to new customers.

When saving money becomes an absolute necessity, you can still make powerful marketing moves for your food and beverage brand if you’re ready to make some changes to your strategy. More

Is Content Marketing Your Key to Capturing New Customers?

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. Let’s break it down a little.

What Is Content Marketing?

Content marketing is a long-term strategy to deliver quality content to your target audience that aims to build trust, boost engagement, and ultimately increase conversions through creative content delivery. By offering unique blog articles and videos on your website, you can boost your search engine ranking by including the usual keywords and phrases new customers use when researching products online. More

Understand Pet Owners Across Generations for Effective Marketing

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. One or two generations or cohorts comprise the target audience for many industries. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation.

Why? Because everyone loves their pets. Most are passionate about them. How they shop for their pets, however, is a different story. Each generation consumes information and shops in their own unique ways. Marketers also mustn’t overlook how the pandemic altered shopping habits, particularly online purchases.

Following are some tips for helping to understand how to speak to consumers and convert them. More

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What Is Content Marketing?