Marketing to Moms: There Is No Perfect Mother
While there is great joy, it’s really hard being a mom. More often than not, moms feel at the end of the day they could have done it just a little bit better.
A mom’s daily experience almost always clashes with the cultural ideal of motherhood. The reality is — there is no perfect mom. So why do marketers insist on perpetuating the stereotype? Motherhood is like riding an emotional roller coaster. And emotions drive behaviors. Marketers need to understand those behaviors and help moms achieve her version of success, streamline her life and find a path toward healthy living for herself and her family.
Find out what happens when thirty moms who’ve never met have an honest conversation and inspire other women in this video created by Jessica Alba’s Honest Co.