There is little precedent to help us understand how COVID-19 might shape consumer trends, especially in light of the technology that has emerged since the last global pandemic event in 1918. Now that the end of the tunnel is in sight, we’re gathering data at a lightning pace to understand the emerging trends expected through 2021 and beyond. More
Today’s wellness economy encompasses everything from day spas and gyms, to wellness tourism, feminine hygiene, home fitness, and nutrition. It’s now a $4.2 trillion industry, growing twice as fast as the global economy.
Wellness has become a primary lifestyle value that is changing both consumer behavior and economic markets. Consumers are always on the lookout for the “next great thing” to help improve their health and lifestyles.
How can your brand stay relevant to your buyers? Keeping up with current consumer marketing trends is an excellent way to start. More
Gen Z. The original “digital natives.” A generation that has never known life without unlimited digital access. With a perpetual fixation on Millennials, many marketers are overlooking this generation that is unlike any other generation that has come before. They do so at their own peril, as this generation is already showing its tremendous ability to impact consumer marketing. More
Consumer marketing trends are always evolving, especially as new technology becomes available. This year has been all about the influencer, but next year we’re likely to see some big changes surrounding augmented reality and artificial intelligence.
Take a look at the trends we expect to see in 2018. More