Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy
Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Today, content marketing is one of the best ways to help your brand gain consumer interest by telling your story rather than letting it be told by someone else.
And though the days of keyword stuffing are gone, creating high-quality, keyword-rich content will improve your visibility on search engine results pages and attract more organic traffic to your brand. More