Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. Yes, that even includes Baby Boomers.
In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z. Of the remaining, 30% are Generation X and Boomers. These adults are on TikTok for an average of 38 minutes per day. This alone is a great reason to use TikTok for your brand marketing. But there are a few other big reasons you may want to start using this platform. More