While many parents started their back-to-school shopping as early as July, marketing for this time of year is still in full swing. Last year, spending for back-to-school hit $83.6 billion, and in 2018, 56% of parents plan to spend more per child than in previous years.
Those dollars lead to competition among brands, with 75% of marketers saying they’ll change up their strategies in 2018. For 90% of brands, that means discounts and coupons. For others, increased mobile marketing will be the lion’s share of their strategy.
What can you do to capture the attention of parents dancing in the aisles as their kids go back to school? Here are some trends you can cash in on. More