Last week, as part of the L’Oreal show at Paris Fashion Week, a model threw conventional standards to the wind and strutted down the runway without shoes, tossing her platinum locks as she twirled her flowing maxi dress. This was no fresh-faced, twenty-something super model. Nope. Instead it was 74-year-old Dame Helen Mirren, refusing to be rendered invisible.
And the crowds loved her! The media, too. L’Oreal has hit upon something that other brands and marketers still struggle with: reaching, and celebrating, women over the age of 50. More