Video marketing is the “it” girl of the moment, and by far the most popular media content type out there. It’s nothing new for food and beverage brands; once upon a time they were known as “commercials.” Today, video content and marketing make up over 75% of all traffic on the Internet. More
The food and beverage industry is no stranger to the power (and longevity) of some trends (avocado toast anyone?). But we’ve also seen trends fizzle and fade quickly.
Today’s consumers want their foods to do more than just fill their bellies. They want to know more about their food, and they want healthy food to be easier to find.
The trends uncovered by a variety of sources, show that these things will have significant impact on food and beverage marketing in 2018. More
The marketing word of the year, if not “video,” must be “influencer.” Not even celebrity endorsements carry the same weight as recommendations made by popular online personalities. These bloggers and social media stars have changed the way we approach social influence, especially in the food and beverage marketing industry.
All indications are that influencer marketing isn’t going away anytime soon. Consumers are more likely to trust someone they know or follow than they are to believe the brand itself. As more and more brands come to terms with this reality, influencer marketing will only continue to grow. Here’s how we think influencers will impact food and beverage marketing in 2018. More
