food and beverage marketing

Six Holiday Tips for Food and Beverage Marketing

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Halloween may not be here yet, but brands are already pulling out the stops for holiday food and beverage marketing. And why not? It’s the time of year to eat, drink, and be merry! But it’s also a lucrative time of year for brands that make the most of their food and beverage marketing strategies.

Last year, consumers spent $707.5 billion, with a large chunk of that directed at holiday meals and parties. Those numbers are expected to climb by at least 4% by year’s end, for a total of  $730 billion.

Read on for tips on how to enhance your food and beverage marketing this holiday season.     More

7 Trends Expected to Impact Food and Beverage Marketing in 2018

Plant-Based Foods

The food and beverage industry is no stranger to the power (and longevity) of some trends (avocado toast anyone?). But we’ve also seen trends fizzle and fade quickly.

Today’s consumers want their foods to do more than just fill their bellies. They want to know more about their food, and they want healthy food to be easier to find.

The trends uncovered by a variety of sources, show that these things will have significant impact on food and beverage marketing in 2018.      More

Food and Beverage Marketing: Reshaped by Influencers

food and beverage marketing

The marketing word of the year, if not “video,” must be “influencer.” Not even celebrity endorsements carry the same weight as recommendations made by popular online personalities. These bloggers and social media stars have changed the way we approach social influence, especially in the food and beverage marketing industry.

All indications are that influencer marketing isn’t going away anytime soon. Consumers are more likely to trust someone they know or follow than they are to believe the brand itself. As more and more brands come to terms with this reality, influencer marketing will only continue to grow. Here’s how we think influencers will impact food and beverage marketing in 2018.      More