As one of today’s most efficient and successful online marketing strategies, influencer marketing will continue to grow and evolve well into 2019. What started as “celebrity” influence has grown into a dominant industry with influencers boasting audiences and engagement of all types and sizes.
Studies have shown that 94% of marketers believe influencer marketing delivers 11x more ROI than traditional forms of digital marketing. It can be used to meet various marketing goals, including building brandawareness, increasing customer loyalty, distributing content, attracting followers and driving sales. More