The marketing word of the year, if not “video,” must be “influencer.” Not even celebrity endorsements carry the same weight as recommendations made by popular online personalities. These bloggers and social media stars have changed the way we approach social influence, especially in the food and beverage marketing industry.
All indications are that influencer marketing isn’t going away anytime soon. Consumers are more likely to trust someone they know or follow than they are to believe the brand itself. As more and more brands come to terms with this reality, influencer marketing will only continue to grow. Here’s how we think influencers will impact food and beverage marketing in 2018. More