In 2018—the year of the woman—women have the power to do anything. That includes traveling if they wish, and they really do wish. According to the George Washington University School of Business, nearly two-thirds of today’s travelers are women. In fact, 80% of all travel decisions are made by women, regardless of who they’re traveling with, who’s paying for the trip, and where they’re traveling to. Many of those women traveled solo, with 73% of travel agents saying women are more likely to travel on their own than men.
Following are some women’s travel trends for 2018 that marketers should understand in order to capture this critical travel market. More