Marketing to All the Types of Moms
Mom. You think you know her. But think again, because today’s moms have changed. Who are they? What influences and motivates them? And how are today’s brands marketing to all the moms?
There are approximately 85 million moms in the U.S. today, with spending power exceeding $3.5 trillion. Moms are the ones making decisions about the cars in the garage, the groceries in the refrigerator, and the clothes worn by everyone in the family. More