It’s nice to be validated by the Harvard Business Review! As we’ve been saying, marketers seem to have missed – or ignored – the arrival of Boomers, particularly women boomers, online. What do these women want marketers to know? They want them to help women age well: it’s about looks, finance, dreams, work, parents and kids. As Morra Aarons-Mele points out, even the original cadre of “mommybloggers” have reached an age where their kids are older, and their lives and blog content are expanding to reflect that. The fullness of a woman’s life demands a 360-degree view from marketers; her interests cannot be contained to a narrow lens or a defined age group.
Check out this great read!