As a group, Millennials represent a major market force in terms of buying power, spending $200 billion per year. With women responsible for 85 percent of all U.S. consumer spending, that translates to $170 billion in spending power annually for Millennial women.
That’s a lot of money on the table. And most marketers are already behind the ball because 84% of Millennials admit that they don’t trust advertising. Following are some ideas for building relationships with these important consumers. More