Marketing CBD Products to Women
Though still a relatively new industry, CBD is surging in popularity and is expected to be a $2.5 billion industry by 2026. Considered a viable alternative health option for decades, the stigma surrounding it is changing rapidly and CBD is now popular with mainstream audiences, particularly women, because of its potential to help alleviate a multitude of everyday ailments.
Women are an important audience, as they make the majority of household health care decisions and 93% of all over-the-counter medication purchases. They’re also most likely to talk to their neighbors, families, and friends to spread the word about health & wellness brands they’ve discovered and found effective. More