Women’s Purchasing Power
How Do Women Wield Their Purchasing Power?
More women are taking the reins with their own finances, holding 60 percent of the country’s personal wealth, and 51 percent of all U.S stocks. In addition, the number of wealthy women in the U.S. is growing twice as fast as the number of wealthy men, according to Virginia Tech.
At home, the majority of women act as “chief purchasing officer,” influencing or managing 85 percent of all consumer purchases. And that’s not just diapers and detergent. Women buy more cars, insurance and consumer electronics than men as well.
See the infographic below from the Business Insider for more fun stats on women’s purchasing power:
It bears repeating that women are the top marketing opportunity in today’s economy. They make 85 percent of all consumer purchasing decisions, and account for $7 trillion in consumer and business spending. Savvy marketers understand this, and will continue to look at ways to build relationships with this key consumer.
Mothers Lead the Way for Safer Chemicals | My Family Blog
July 27, 2012 @ 4:52 am
[…] mothers a key force for safer chemicals reform? Maybe so. Responsible for 85 percent of all consumer purchasing decisions, women are moving the marketplace to make safer products. Combining consumer power with citizen […]
Mothers lead the way for safer chemicals | WeBaby
July 27, 2012 @ 9:04 am
[…] mothers a key force for safer chemicals reform? Maybe so. Reliable for 85 percent of all consumer purchasing decisions, women are tender the market to make safer harvest. Combining consumer power with inhabitant […]
Weird? Nope. Austin Really Encourages More Diversity in Tech – seo company
June 1, 2018 @ 7:22 pm
[…] isn’t just a buzzword; it’s a necessity in a world where women’s buying power projects astronomically higher than the rest of society. Women are a demographic that companies […]
Weird? Nope. Austin Really Encourages More Diversity in Tech | web design company
June 1, 2018 @ 7:24 pm
[…] isn’t just a buzzword; it’s a necessity in a world where women’s buying power projects astronomically higher than the rest of society. Women are a demographic that companies […]
Weird? Nope. Austin Really Encourages More Diversity in Tech – New orleans seo
June 1, 2018 @ 7:25 pm
[…] isn’t just a buzzword; it’s a necessity in a world where women’s buying power projects astronomically higher than the rest of society. Women are a demographic that companies […]
Weird? Nope. Austin Really Encourages More Diversity in Tech | web design new orleans
June 1, 2018 @ 7:28 pm
[…] isn’t just a buzzword; it’s a necessity in a world where women’s buying power projects astronomically higher than the rest of society. Women are a demographic that companies […]
Femtech Startups Are Finally Innovating for Menopause – World Top Business Systems
April 30, 2019 @ 1:08 am
[…] of 40 and 64 than women under 18, according to the 2017 U.S. Census projections. Today, women make 85% of all consumer purchases and control 80% of all healthcare decisions. It’s no wonder, then, that […]
Medium - Blogs - Genneve - Genneve
May 7, 2019 @ 9:28 pm
[…] women under 18, according to the 2017 U.S. Census projections. Today, women make 85% of all consumer purchases and control 80% of all healthcare decisions. It’s no […]