In an increasingly crowded food and beverage industry, finding fresh ways to communicate your brand message can set you apart. But often it seems like every good idea has already been used. And while that might be true, revisiting old ideas with a fresh approach can jumpstart your food & beverage marketing to better engage your audience. More
social media marketing
The current state of the world has most of us housebound and cleaning everything in sight—especially our hands. As important as spring cleaning the house may be, now is the time to also consider spring cleaning your marketing program.
If you’re planning to do some spring cleaning for your brand, here are a few things to address. More
There is no denying that influencer marketing is a powerful way to make the most of word-of-mouth marketing for your business. However, as with every other form of marketing that has come before, some bad actors can have a detrimental effect on this tactic for everyone involved.
Exploiting the system is nothing new. In most cases, whole business models crop up and revolve around bad marketing tactics. When direct mail marketing saw results, along came address list sales. Telemarketers turned the populace against them with unrelenting calls at all hours of the day. Email marketing was a phenomenal way to reach the right audience—until the dreaded address list sales began anew. Then there was SEO, which was an easy way for people to get found, until keyword stuffing and blackhat tactics cropped up. More
Remember when brand marketing used to be all about advertising? Who could buy the most television time or fill the newspaper with the most ads? Who could call more homes or even travel door-to-door?
Inbound marketing brought a halt to many forms of interruption marketing, giving consumers the power to find the products they wanted and needed on their own.
Inbound marketing has evolved over the years, from packing keywords into online articles for SEO purposes to building online communities where consumers can get the information, service, and recommendations that enhance their buying power.
Building a community isn’t easy, but it’s well worth your effort. Following are some tips for developing a robust community that will strengthen your brand, as well as your bottom line. More