content marketing strategy Archives

How to Nail Your Content Marketing Strategy: Part 2 (Plus Our Content Strategy Checklist Download!)

Promoting branded content is more than just creating a blog post and sharing it on social media. To be successful, you must have a content marketing strategy that ensures you’re creating content your potential customers need, and then getting that content in front of them to achieve your sales objectives.

Consider the following tips when creating your content marketing strategy, and download our content strategy checklist. More

How to Nail Your Content Marketing Strategy: Part 1

Consumers discover brands through various media, from television commercials to YouTube videos, from roadside billboards to social media boosted posts, and from print ads to a website. The delivery method varies wildly, but there is one thing all of these have in common: content.

With 77% of US adults online every day—and many saying they’re always online—brands must understand how to deliver online content to their target audience. Because without content, your potential customers will know nothing about your brand. Critical to creating your content marketing strategy is making sure you have a framework for developing and delivering content that meets their needs. The following are key points to address when creating your content marketing strategy. More

Why an Influencer Engagement Strategy Is Critical for Your Brand

Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers have increased their 2019 budgets in this area.

Simply put, an influencer engagement strategy is crucial. Following are some key reasons why influencers can be your brand’s best advocates. More

Is it Content Strategy or Content Marketing?

Content is a huge piece of your marketing efforts – at least, it should be. The world won’t know what you’re about without content, whether you prefer blogs, social media posts, infographics, images, or video. This focus on content has resulted in many professionals using terms such as “content strategy” and “content marketing,” often interchangeably.

But are these two terms interchangeable? The answer is: not at all. Content strategy and content marketing are two separate things—and both are equally important. More

The Role of PESO in Your Content Marketing Strategy

PESO content strategy

Created by Spin Sucks founder Gini Dietrich, PESO stands for Paid, Earned, Shared, and Owned media, and defines the different channels your business can use to reach customers with your content.

Paid Media: Includes anything paid for, such as sponsored posts, search engine advertising such as Google AdWords, Twitter or Facebook ads, and banner ads.

Owned Media: This is original content that you own and resides on your website and social media accounts, including blog posts, online videos, eBooks, shareable images, webinars, white papers, and podcasts. More