What Does Girlpower Really Mean?
I recently saw someone share a white paper I’d written on their Facebook page, and a gentleman had written a comment under it stating that “even after decades of the women’s movement and struggles to achieve equality between the sexes, they have named their company, “GIRLpower Marketing.”
I read his comment and thought, “is that a bad thing?” To me, Girlpower is the strength we need to make a difference. It’s what every one of us makes of it each day.
Take Oprah, for example. In 2002, Oprah claimed she disliked the word “power” and refused to call herself a brand. Eight years later, as she launched her cable network OWN, she said in an interview “I accept that I’m a brand” – and owned her power.
Real power is personal power. It’s what you do with your life. It’s about being confident in your own strength, embracing who you are, and being the best “you” you can be. And as far as the word “girl” goes, perhaps it’s an over simplification of what the world is broken down into: boys and girls. End of story.
So go on, embrace your own Girlpower.
What does Girlpower mean to YOU? Who are your Girlpower icons?
Doreen Pendgracs
April 3, 2014 @ 12:11 pm
I like the idea of GirlPower Marketing as that is my intended audience. I’ve recently published a book about chocolate travel – the new niche – and will be encouraging women/girls/those of the finer sex to travel the world in search of the best chocolate.
It’s been incredible watching Oprah create her “brand.” I don’t think there’s anything that woman can’t do. What an inspiration!
Linda Landers
April 4, 2014 @ 9:53 am
Travel and chocolate — now that’s something I can really get behind!! Looking forward to your book, Doreen!