Consumer Marketing Trends for Health & Wellness Brands

Today’s wellness economy encompasses everything from day spas and gyms, to wellness tourism, feminine hygiene, home fitness, and nutrition. It’s now a $4.2 trillion industry, growing twice as fast as the global economy.
Wellness has become a primary lifestyle value that is changing both consumer behavior and economic markets. Consumers are always on the lookout for the “next great thing” to help improve their health and lifestyles.
How can your brand stay relevant to your buyers? Keeping up with current consumer marketing trends is an excellent way to start. More