Is it Content Strategy or Content Marketing?

Content is a huge piece of your marketing efforts – at least, it should be. The world won’t know what you’re about without content, whether you prefer blogs, social media posts, infographics, images, or video. This focus on content has resulted in many professionals using terms such as “content strategy” and “content marketing,” often interchangeably.
But are these two terms interchangeable? The answer is: not at all. Content strategy and content marketing are two separate things—and both are equally important. More