FOMO: A Downfall of Social Media
Interesting article in the business section of this weekend’s New York Times about Facebook and FOMO.
Before I explain, let me say this: social media is a great thing for many audiences, including moms and marketers. A lifeline of sorts for both. Instant, easy, effective communication. But as the social media landscape moves forward fast and furiously, we’re beginning to see tiny potholes in the road to communication bliss. One such pothole is FOMO, or fear of missing out, “a blend of anxiety, inadequacy and irritation that can flare up while skimming social media like Facebook, Twitter, Foursquare, and Instagram,” according to the New York Times. In a nutshell, it’s feeling good about your life, until you find out what your friends (or frenemies) are doing — which can then send you into a downward spiral.
Like anything in life, it’s smart to proceed with a good awareness of what you’re wading into. Facebook and Twitter are no different. Check out the article, we’d love to know what you think.