Women’s Buying Power Baffles Men

Interesting article in The New York Times about the very different approach to investing by men and women, aptly titled Mars, Venus and the Handling of Money. At the core of the article? As The Times puts it, “the data-driven approach of traditional firms is alienating many women. And the way that women prefer to deal with money — holistically, emotionally — can be baffling to the guys on Wall Street.”

They go on to say, “scores of recent studies show that we’re in the midst of a tectonic gender shift around money: It’s big, slow-moving and ultimately a game-changer. Women have money now, real money: They earn a combined $29 trillion worldwide, according to the Boston Consulting Group, about $3 trillion of that in the United States. And while men still earn more, women control nearly three-quarters of all purchasing decisions. Judging by other economic indicators, those numbers will only grow.”

We couldn’t agree more. For the complete article, go here.

This story first appeared in the Carlisle Financial Group blog (a Girlpower Marketing client).