Search Results for: marketing to moms

Marketing to Moms Through Social Media

Using Social Media to Market to Moms

With nearly 40 million U.S. moms online, they are one of the Internet’s most desirable groups. New communities and content sites marketing to moms continue to pop up daily. Social media marketers and advertisers are constantly trying to reach this powerful group, who are not just strong in number, but in purchasing power as well. Although many attempts have been made to use Web 2.0 tools to engage mothers, only a few have been successful. The key to success lies in the approach. Here are a few tips to help you attract and engage moms online.

Do Your Research: Social Media Marketing Takes Work

In addition to being strong online shoppers, moms also spend a great deal of time researching health information, banking, watching video, and even playing games online. Moms are on Twitter, Facebook, and even social bookmarking sites like Digg and Delicious. They also are reading and writing blogs. But not all moms are created equal, and their online usage patterns vary depending on their life stage (new moms, young moms, moms of teenagers, etc.), geographical location, and interests. So it’s important to do your research because the more you understand the audience and how they are currently using the Internet, the more you can create campaigns and utilize tools that will interest and attract moms.

A Key to Successful Social Media Marketing: Make It Easy

If you’re trying to reach out to mothers, you’re not alone. A recent Google search for “moms online” yields over 25,400,000 results. So make it easy for them to find you and engage with you, by keeping your content fresh and providing user-friendly tools.

Good Housekeeping is an example of a website that skillfully balances traditional and user generated content, as well as user-friendly tools. Not only does the site offer a wide variety of articles and interactive tools, but it also provides a user-generated element with their “On Your Mind” question and answer community, where moms can interact with one another as well as with experts.

A mistake many websites make is requiring mothers to register before gaining access to content or part of a site. Moms are busy and they have a lot of options on the Internet. High drop-off rates occur when making them register, so only require registration if it’s absolutely necessary and even then limit how much you ask of them.

No One Likes a One-Way Conversation on Social Media

Many social media marketing campaigns aimed at engaging moms fail because they’re talking “at” moms – it feels too much like advertising. Create added value by providing information that is both useful and interesting. Then, provide the tools that allow moms to interact not only with your brand, but with each other. Listen to their feedback and make changes accordingly.

What tips do you have for reaching moms more effectively?

Marketing to All the Types of Moms

Mom. You think you know her. But think again, because today’s moms have changed. Who are they? What influences and motivates them? And how are today’s brands marketing to all the moms?

There are approximately 85 million moms in the U.S. today, with spending power exceeding $3.5 trillion. Moms are the ones making decisions about the cars in the garage, the groceries in the refrigerator, and the clothes worn by everyone in the family. More

5 Tips For Marketing Healthcare to Moms

How to Market Healthcare to Moms

Some 80 percent of Moms are the primary decision-makers when it comes to the health of their families, yet 66 percent feel misunderstood by healthcare marketers. To close that gap, here are five tips to consider when developing plans for marketing healthcare services to Moms.

Healthcare Marketing Tip #1: Don’t equate pink with female-friendly marketing.

Here’s a sign of how times have changed: Smithsonian.com reports that in the early 20^th century, pink was actually considered the stronger color and more appropriate for boys, while blue was better-suited for girls. (“Today’s color dictate,” writes Jeanne Maglaty, “wasn’t established until the 1940s, as a result of Americans’ preferences as interpreted by manufacturers and retailers.”)

So while pink may now be a common shortcut to representing femininity, that wasn’t always the case. In fact, the association is currently having a negative effect, according to one study that observed negative reactions toward the use of pink in breast cancer awareness advertising. Why? Because pink emphasizes that breast cancer is a risk for women alone, and the connection between the color and gender provides a higher likelihood that women will go into denial about the possible dangers to their health.

To avoid your audience having the same reaction, go easy on the pink.

Healthcare Marketing Tip #2: Think outside the traditional family.

ABC’s sitcom Modern Family features an unusual family dynamic, with an older man married to a much younger woman — both of whom have children from previous marriages. The man’s daughter is married with three kids, and his gay son lives with his partner raising their adopted daughter. But some viewers have taken issue with the show’s title. In spite of the family’s unusual makeup, they argue that the three families are actually quite traditional, since each comprises a two-parent household, with one parent staying at home while the other works.

These critics may have a point. According to Jamie Dunham, 41% of all births today are to unwed mothers. Nuclear families with two parents may have been common in the 1950s, but that is not the case today. Be sure your marketing images reflect the times by avoiding overuse of the traditional family.

Healthcare Marketing Tip #3: Ask about their challenges.

Nothing beats going straight to the source for ideas and feedback, and one of the best ways to know what your customers want is to simply ask.

Create a survey for patients to fill out. Ask them what their biggest challenges are. Ask them what they like about your product or service, and what they’d like to see done differently. Keep track of the questions your patients ask and answer those in-depth.

Healthcare Marketing Tip #4: Be active on social media.

Women are extremely active on social media. This has important implications for healthcare marketers, because it means those sites are becoming crucial sources of information for Moms — for everything from the latest research on vaccinations to how to treat the stomach flu. And remember that patients are also searching for videos to answer their specific questions.

Work this trend to your advantage by being active on Facebook and other social channels, including YouTube, providing healthcare tips and information about your services.

Healthcare Marketing Tip #5: Be a source of information for Moms.

Besides being a resource on social media, be sure to provide information on your website through your blog and other forms of content. Think about your patients and what most concerns them. What are the top 10 patient conditions that you typically treat? What are some medical myths that you’d like to debunk? What are the common safeguards during flu and allergy seasons?

Gain Moms’ trust by making information easily accessible. Promote your content through social media channels. In addition to blogging, consider creating an email newsletter – 84 percent of Moms report sharing health-related information via email. And remember that Moms are true believers in word-of-mouth – when they find valuable information they feel compelled to pass it along to friends and family.

Today’s Mom is a social-media savvy consumer who gets her information in a variety of ways. She may or may not be married, and marketing messages that target yesterday’s women in stereotypical ways may leave her rolling her eyes.

Why A Content Marketing Strategy Is Important for Your Business

I’m sure you’ve seen the articles lately proclaiming that content is dead. Certainly, we’ve seen changes in how content is used for marketing purposes, from the keyword-stuffed articles and clickbait titles of the past to the vast array of options now available for reaching and educating consumers. Content is not dead, just different. Why else would 75% of marketers plan to increase their content marketing budget this year? More

Tips for Creating a Successful Start-Up Marketing Strategy

We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn’t. A strategy is undoubtedly important; without a solid start-up marketing strategy, you’re not positioning your new product in the best possible way.

What we’ve seen though is that many, if not most, entrepreneurs are spending hours of time and tons of budget creating their product or service, but for the most part ignoring the marketing component, or leaving it to the last minute. Or, worse, trying to do it themselves.

The reality is that you need both: a great product and a great start-up marketing strategy to get off the launch pad. Following are some of the critical elements to consider in developing a winning marketing strategy. More

Back to School Marketing Trends for 2018

While many parents started their back-to-school shopping as early as July, marketing for this time of year is still in full swing. Last year, spending for back-to-school hit $83.6 billion, and in 2018, 56% of parents plan to spend more per child than in previous years.

Those dollars lead to competition among brands, with 75% of marketers saying they’ll change up their strategies in 2018. For 90% of brands, that means discounts and coupons. For others, increased mobile marketing will be the lion’s share of their strategy.

What can you do to capture the attention of parents dancing in the aisles as their kids go back to school? Here are some trends you can cash in on. More

Health and Wellness Marketing Strategies for Wearable Technology

Today’s consumers aren’t just eating healthier; they’re also exercising more and focusing on total wellness rather than just weight loss and fitness. One of the ways these consumers maintain their healthy and active lifestyles is through the use of wearable technology.

Most are familiar with the biggest names in wearable tech, including Fitbit, Apple Watch, Garmin, Polar, Misfit, and Jawbone. But those aren’t the only options out there. In fact, wearable technology offers a wide variety of options and benefits, including sleep tracking, emergency response and location, posture correction, and even fertility. More

Top Strategies for Marketing to Millennial Women

As a group, Millennials represent a major market force in terms of buying power, spending $200 billion per year. With women responsible for 85 percent of all U.S. consumer spending, that translates to $170 billion in spending power annually for Millennial women.

That’s a lot of money on the table. And most marketers are already behind the ball because 84% of Millennials admit that they don’t trust advertising. Following are some ideas for building relationships with these important consumers. More

Marketing to Women: How to Get It Right

Marketing to Women According to The Economist, “The growing economic power of women is one of the most important trends of our time.”

Key growth drivers, such as delaying marriage and children as well as rising literacy rates, indicate the average U.S. woman’s salary will rise above the average U.S. man’s by the year 2028.

Women currently control $7 trillion in U.S. spending. And during the next decade, they will control two-thirds of the country’s overall consumer wealth. More

Latest Yoplait Ad Empowers Moms to Ignore the Haters

moms ignore haters

It’s never been easy being a mom, but in the age of social media it’s gotten more complicated. Wanting to shine a spotlight on the struggles moms feel in today’s judgmental world, Yoplait has unveiled its newest ad campaign from 72andSunny called “Mom On.”

The 60-second spot features a montage of moms talking about their experiences that have elicited judgment from family, friends and total strangers, including breastfeeding in public, working away from home, and having kids later in life.

The ongoing criticism moms face results in many of them losing their mom mojo, and even changing the way they parent. Conversations with moms, along with a study commissioned by Edison Research, reveal that:

75 percent of moms agree they’d feel happier if they felt less judged.
Nearly one in three moms (29 percent) adjust their parenting decisions in public because they worry others will judge them.
One-third of moms (32 percent) say they choose not to post, share or comment on social media because they fear others will judge their parenting.

As part of the campaign, Yoplait is also partnering with the comedians and moms behind the Facebook web series, #IMOMSOHARD. Jen Smedley and Kristin Hensley will bring their “Mom’s Night Out: Summer Break Tour” comedy tour about the ups and downs of motherhood to 40 markets across the country.

Yoplait’s tongue-in-cheek ad pushing back on the haters is a quiet victory for moms everywhere.

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