Samantha Stephens and the Feminine Mystique
The ’60s TV comedy took the ‘situation’ in ‘sitcom’ to dizzying heights, but who knew back then that the show was also subversively and delightfully feminist? Read more here!
The ’60s TV comedy took the ‘situation’ in ‘sitcom’ to dizzying heights, but who knew back then that the show was also subversively and delightfully feminist? Read more here!
April 12, 2014 @ 1:39 am
Girlpower has so many thoughts and ideas that many are beginning to discuss. Please visit this link and read the story that offers a view on how a student has realized the buying power of women in the marketplace. Your help is always appreciated. http://www.themarketingscene.com/8924/70936/a/old-becomes-new-by-james-l-pearson
April 12, 2014 @ 10:09 am
Great article! I actually had Old Spice as a client for several years. Procter & Gamble is brilliant at marketing to women, and you’re right regarding the target of those TV spots. Because women control or influence 85% of all household consumer purchases, it makes perfect sense. We’re typically the ones in the shopping aisles picking out the products and bringing them home, or influencing the purchase of those products. Those new ads are fun to watch and tell a great story – key elements when marketing to women!