Women’s Word of Mouth – A Marketer’s Dream

Word of Mouth Marketing

Word of Mouth Marketing

It’s well-known that women control more than 85 percent of consumer household spending.  They dominate the marketplace when it comes to referring products and services to their social networks via word of mouth.  Ask any woman how she found her hairdresser, doctor, or favorite wine, and she is likely to tell you that it was from a friend. Women are natural word of mouth spreaders –– they’re wired that way.  With four times as many connectors between the left and right hemispheres of the brain as men, women tap deeply into that area that is responsible for bonding and connecting with others.

However, there are subtle differences in how marketers should present information when marketing to women influencers if they want them to pass recommendations along to their friends.  Marketers need to enable a woman’s ability to spread the word about their brands.  They shouldn’t tell women what to offer or what to say – they need to let women create their own offers or pitch themselves.  Women are very protective of their relationships, and if a brand impresses them enough to make them want to tell their friends, women will find a much better way to spread the word than a marketer ever could.

So ask them about their lives.  Ask for their opinions.  Touch them personally.  It doesn’t have to be fancy – just something to get their attention and touch their hearts.

Image from here