So Long Soccer Mom? Carmakers Fine-Tune Their Marketing Pitch to Women

Car Marketers Focus on Women

With women influencing up to 85% of all car purchases and outnumbering men in holding drivers licenses, automakers are beginning to make them a focus in their marketing efforts. We’re happy to be included in the Automotive News¬†article below.

Fine-Tuning the Pitch to Women

Spots slowly shift from soccer moms to empowered professionals.