brand marketing Archives | Girlpower Marketing

3 Reasons Brands Should Be Using TikTok

Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. Yes, that even includes Baby Boomers.

In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z. Of the remaining, 30% are Generation X and Boomers. These adults are on TikTok for an average of 38 minutes per day. This alone is a great reason to use TikTok for your brand marketing. But there are a few other big reasons you may want to start using this platform. More

Brand Marketing: Tips for Building a Community Around Your Brand

Remember when brand marketing used to be all about advertising? Who could buy the most television time or fill the newspaper with the most ads? Who could call more homes or even travel door-to-door?

Inbound marketing brought a halt to many forms of interruption marketing, giving consumers the power to find the products they wanted and needed on their own.

Inbound marketing has evolved over the years, from packing keywords into online articles for SEO purposes to building online communities where consumers can get the information, service, and recommendations that enhance their buying power.

Building a community isn’t easy, but it’s well worth your effort. Following are some tips for developing a robust community that will strengthen your brand, as well as your bottom line. More

Build Better Brand Engagement by Tapping into Your Buyer’s Emotions

How do you feel when you read a Disneyland social media post? Or an ad for the latest Apple product? Does a message from BMW or Audi evoke a particular response from you? These brands all excel at making emotional connections with their consumers that are designed to build ongoing relationships and trigger a purchase.

Think about what makes you choose one brand over the other. More often than not, it’s emotion. Through emotional branding, brands appeal directly to consumers’ needs, creating a connection that often results in long-term brand loyalty. More

Is Your Brand Marketing Reaching Generation Z?

According to Adweek, Millennials as teen consumers were virtually ignored by marketers, who were waiting for them to acquire discretionary income rather than engaging them early. Only later did brand marketers realize that with early access to technology and social media, Millennials became the first generation to consume and influence much earlier than previous generations. By the time the lightbulb came on for many brand marketers, it was too late – that ship had sailed. More

Campaign to Watch: Milk’s “Everything I Do Is Wrong”

Guest Post by Patti Minglin, Go Girl Blog

Although articles appeared in several major media outlets (NY Times, Washington Post), there hasn’t been a lot of buzz about the latest campaign from the California Milk Processor Board. The campaign, “Everything I Do Is Wrong”, is “trying to boost sales of dairy milk to adult women by highlighting a benefit–relief of PMS symptoms.”

But, here’s the marketing to women twist: The campaign, according to an article in Marketing Daily, “ostensibly appeals to the men who have to live with the women who have PMS. And in the creative, as well as grassroots events around the campaign, it’s all about men who are grabbing up milk by the carton to bring home to their dragons, er, wives.”

We haven’t seen all the creative, but did visit the new microsite. Our question: Is this really a ‘marketing to women’ campaign?

We’re anxious to hear from all of you–what are your thoughts?