Marketing to Women

Five Global Trends For Marketing to Women

Marketing to Women on a Global Scale

According to Bridget Brennan, author of “Inside Why She Buys:  How to Reach the World’s Most Powerful Consumer,” there are five major trends driving the global female population, which are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses to their fullest potential. Studying the trends of women among all age groups will lead to a better understanding of how to deliver the goods and services that women want and need.

More Women in the Workforce – More paychecks = more disposable income. Women are the “bulls-eye” for consumer goods manufacturers. These working women are not just making money –– they’re spending it.
Delayed Marriage — Young women are no longer waiting for Prince Charming; they’re buying big-ticket items and services now!
Lower Birthrates – Kids have become a lifestyle choice – the percentage of women having only one child has more than doubled in twenty years. Across the world, parents are lavishing more time, attention and money on fewer children. These kids are becoming brand-savvy at a very early age, and have tremendous influence on their parents’ purchasing decisions.
Divorce Economy Means Two of Everything – Divorce rates are skyrocketing. With the economic freedom to leave a bad marriage comes more need to create new households and buy specialized services.
Older Women Redefine Market – Boomer women, who live longer than their husbands, stand to inherit money from both their parents and their spouses over the next twenty years. This is a new breed of older women: active, engaged and not afraid to spend.

I’ve Flipped For the Flip!

Flip Phone Markets to Women

The Flip: A Marketing to Women Success Story

I recently purchased the Flip video camera. While I originally purchased it to throw in my purse for personal use, as time goes on I find that it’s becoming very useful in my professional life.

These easy-to-use video cameras are about the size of a digital camera, record by just touching a button, and connect directly to your computer with a built-in USB. There are several models out now due to the popularity of the original model.

The size and features make it very easy to take the camera with me to record family events, my son’s sports events, school activities, etc. But the Flip, at under $200, also makes it very affordable to publish video stories, make video presentations, and for bloggers to enhance their blogs with video stories.

Women have totally embraced the Flip, and for good reason. It’s a great product that is small, easy to handle, convenient to throw in a purse and intuitive to use. It can even be personalized. Women do not respond to a marketing campaign that simply has been “feminized’ with clichéd colors and topics. Today’s women are not looking for a watered-down version of a male offering. Instead, they’re looking for solid information, ease of use, stellar customer service, and brands that are looking to build real relationships with them based on their interests, personal identities and problems that they need to solve. Thanks to the makers of Flip for hearing us!