Linda Landers

About Linda Landers

Posts by Linda Landers:

Is Your Brand Marketing Reaching Generation Z?

brand marketing to generation z

According to Adweek, Millennials as teen consumers were virtually ignored by marketers, who were waiting for them to acquire discretionary income rather than engaging them early. Only later did brand marketers realize that with early access to technology and social media, Millennials became the first generation to consume and influence much earlier than previous generations. By the time the lightbulb came on for many brand marketers, it was too late – that ship had sailed.      More

Marketing to All the Types of Moms

marketing to moms

Mom. You think you know her. But think again, because today’s moms have changed. Who are they? What influences and motivates them? And how are today’s brands marketing to all the moms?

There are approximately 85 million moms in the U.S. today, with spending power exceeding $3.5 trillion. Moms are the ones making decisions about the cars in the garage, the groceries in the refrigerator, and the clothes worn by everyone in the family.      More

How a PR/Digital Marketing Agency Can Help Your Brand

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Consumers encounter hundreds of brands every day.  Getting in front of those consumers can mean the difference between success and failure for a brand. To stand out, a brand needs a well-thought-out strategy and a clever approach for using the right blend of earned, owned, shared and paid media.

Your in-house marketing team may have wonderful ideas for reaching your target audience, but may not have the bandwidth for a fully executed product launch or comprehensive content creation program. There are so many choices of agencies, consultancies and solopreneurs doing good work today, that it can be difficult to know which is the right fit for your needs.     More

Health and Wellness Marketing Strategies for Wearable Technology

health wellness marketing

 

Today’s consumers aren’t just eating healthier; they’re also exercising more and focusing on total wellness rather than just weight loss and fitness. One of the ways these consumers maintain their healthy and active lifestyles is through the use of wearable technology.

Most are familiar with the biggest names in wearable tech, including Fitbit, Apple Watch, Garmin, Polar, Misfit, and Jawbone. But those aren’t the only options out there. In fact, wearable technology offers a wide variety of options and benefits, including sleep tracking, emergency response and location, posture correction, and even fertility.      More

Top Strategies for Marketing to Millennial Women

As a group, Millennials represent a major market force in terms of buying power, spending $200 billion per year. With women responsible for 85 percent of all U.S. consumer spending, that translates to $170 billion in spending power annually for Millennial women.

That’s a lot of money on the table. And most marketers are already behind the ball because 84% of Millennials admit that they don’t trust advertising. Following are some ideas for building relationships with these important consumers.      More

4 Industries That Should Be Marketing to Baby Boomers

marketing to baby boomers

It’s not an overstatement to say that today’s marketers are almost unanimously focused on Millennials. Sure, Millennials are the largest living generation, but Boomers have greater spending power, controlling nearly 70% of all disposable income and spending $3.2 trillion each year. With that much spending at stake, it makes economic sense to aggressively be marketing to Baby Boomers.

That’s especially true with Boomer women, who will control two-thirds of all consumer wealth over the next decade, with estimates ranging from $12 to $40 trillion.      More

Women’s Travel Trends for 2018

In 2018—the year of the woman—women have the power to do anything. That includes traveling if they wish, and they really do wish. According to the George Washington University School of Business, nearly two-thirds of today’s travelers are women. In fact, 80% of all travel decisions are made by women, regardless of who they’re traveling with, who’s paying for the trip, and where they’re traveling to. Many of those women traveled solo, with 73% of travel agents saying women are more likely to travel on their own than men.

Following are some women’s travel trends for 2018 that marketers should understand in order to capture this critical travel market.      More

Consumer Marketing Tips to Reach Generation Z

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z?

Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them.      More

Marketing to Women: How to Get It Right

Marketing to WomenAccording to The Economist, “The growing economic power of women is one of the most important trends of our time.”

Key growth drivers, such as delaying marriage and children as well as rising literacy rates, indicate the average U.S. woman’s salary will rise above the average U.S. man’s by the year 2028.

Women currently control $7 trillion in U.S. spending. And during the next decade, they will control two-thirds of the country’s overall consumer wealth.      More

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