Blog | Marketing and PR Insights from Girlpower Marketing

Health and Wellness Marketing Strategies for Wearable Technology

Today’s consumers aren’t just eating healthier; they’re also exercising more and focusing on total wellness rather than just weight loss and fitness. One of the ways these consumers maintain their healthy and active lifestyles is through the use of wearable technology.

Most are familiar with the biggest names in wearable tech, including Fitbit, Apple Watch, Garmin, Polar, Misfit, and Jawbone. But those aren’t the only options out there. In fact, wearable technology offers a wide variety of options and benefits, including sleep tracking, emergency response and location, posture correction, and even fertility. More

Top Strategies for Marketing to Millennial Women

As a group, Millennials represent a major market force in terms of buying power, spending $200 billion per year. With women responsible for 85 percent of all U.S. consumer spending, that translates to $170 billion in spending power annually for Millennial women.

That’s a lot of money on the table. And most marketers are already behind the ball because 84% of Millennials admit that they don’t trust advertising. Following are some ideas for building relationships with these important consumers. More

4 Industries That Should Be Marketing to Baby Boomers

It’s not an overstatement to say that today’s marketers are almost unanimously focused on Millennials. Sure, Millennials are the largest living generation, but Boomers have greater spending power, controlling nearly 70% of all disposable income and spending $3.2 trillion each year. With that much spending at stake, it makes economic sense to aggressively be marketing to Baby Boomers.

That’s especially true with Boomer women, who will control two-thirds of all consumer wealth over the next decade, with estimates ranging from $12 to $40 trillion. More

Women’s Travel Trends for 2018

In 2018—the year of the woman—women have the power to do anything. That includes traveling if they wish, and they really do wish. According to the George Washington University School of Business, nearly two-thirds of today’s travelers are women. In fact, 80% of all travel decisions are made by women, regardless of who they’re traveling with, who’s paying for the trip, and where they’re traveling to. Many of those women traveled solo, with 73% of travel agents saying women are more likely to travel on their own than men.

Following are some women’s travel trends for 2018 that marketers should understand in order to capture this critical travel market. More

Consumer Marketing Tips to Reach Generation Z

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z?

Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. More

Marketing to Women: How to Get It Right

Marketing to Women According to The Economist, “The growing economic power of women is one of the most important trends of our time.”

Key growth drivers, such as delaying marriage and children as well as rising literacy rates, indicate the average U.S. woman’s salary will rise above the average U.S. man’s by the year 2028.

Women currently control $7 trillion in U.S. spending. And during the next decade, they will control two-thirds of the country’s overall consumer wealth. More

7 Trends Expected to Impact Food and Beverage Marketing in 2018

The food and beverage industry is no stranger to the power (and longevity) of some trends (avocado toast anyone?). But we’ve also seen trends fizzle and fade quickly.

Today’s consumers want their foods to do more than just fill their bellies. They want to know more about their food, and they want healthy food to be easier to find.

The trends uncovered by a variety of sources, show that these things will have significant impact on food and beverage marketing in 2018. More

Ensure Success with the Right PR & Digital Marketing Agency

digital marketing agency

Hiring the right PR & Digital Marketing agency will have a tremendous impact on the success or failure of your communications program. But with the increasing number of agencies, consultancies and solopreneurs out there today, the choices have gotten almost too plentiful.

So how do you narrow down the possibilities to find the firm that best suits your needs?

One of the biggest mistakes clients often make is not stopping to really think about what their needs are – what unique skill sets they need in an agency. So take a hard look at what you need. Do you need a content marketing strategy? To generate more sales leads? Think about your business goals, and take a strategic approach to identifying the agency that will be the best fit for your brand. More

Consumer Travel Trends for 2018

travel trends 2018

Whether travelers are dreaming about getting away, or planning a trip, their experience occurs in micro-moments. These micro-moments happen in various stages, from when they are initially dreaming about a vacation, to the planning process, booking the trip, and finally the anticipation of the trip itself. Travel brands need to plan and create a strategy for engaging with travelers in each of these moments by being helpful and relevant every step of the way.

Brand loyalty is in short supply in the travel industry because consumers are more loyal to their own needs and their desire to get the best deal. Those planning a trip search multiple websites, apps and price aggregators to get the lowest possible price. To be competitive, marketers need to anticipate each micro-moment and stay on top of what’s happening in the travel industry. Following are some of the most significant trends for 2018 consumer travel. More

4 Trends That Will Change Your Consumer Marketing in 2018

consumer marketing trends

Consumer marketing trends are always evolving, especially as new technology becomes available. This year has been all about the influencer, but next year we’re likely to see some big changes surrounding augmented reality and artificial intelligence.

Take a look at the trends we expect to see in 2018. More