Blog – Page 2 – Girlpower Marketing

Protect your Brand by Understanding Influencer Marketing Fraud

Influencer marketing is nothing new. Ninety-two percent of consumers say that recommendations from people they know or follow are more powerful than brand advertising, and 74% say that word-of-mouth influences their purchasing decisions. It’s also why 67% of brands plan to increase their influencer marketing budgets this year.

In our new reality, with US consumers currently sheltering in place, influencer marketing has become even more powerful. With less access to non-essential items, consumers are relying on word-of-mouth recommendations more than ever before. More

Clean Your Hands, All Surfaces, and Then Your Marketing Program

The current state of the world has most of us housebound and cleaning everything in sight—especially our hands. As important as spring cleaning the house may be, now is the time to also consider spring cleaning your marketing program.

If you’re planning to do some spring cleaning for your brand, here are a few things to address. More

Are You Avoiding These Digital Marketing Pitfalls?

It seems like everywhere we turn there is advice on how to market our brands, with new digital marketing innovations promising to bring success beyond our wildest dreams.

And even though some of these new strategies will stand the test of time, there are also marketing pitfalls to avoid. Following are three to watch for. More

Influencer Marketing: 2020 Trends & Stats

Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 93% of marketers. Predicted to be a $10 billion industry by the end of 2020, the role of influencers will clearly continue to help brands connect with their consumers in highly relevant ways.

Following are some trends that will likely dominate the industry this year. More

Marketing CBD Products to Women

Though still a relatively new industry, CBD is surging in popularity and is expected to be a $2.5 billion industry by 2026. Considered a viable alternative health option for decades, the stigma surrounding it is changing rapidly and CBD is now popular with mainstream audiences, particularly women, because of its potential to help alleviate a multitude of everyday ailments.

Women are an important audience, as they make the majority of household health care decisions and 93% of all over-the-counter medication purchases. They’re also most likely to talk to their neighbors, families, and friends to spread the word about health & wellness brands they’ve discovered and found effective. More

Health and Wellness Trends for 2020

The health and wellness industry continues to grow, with $179 billion in revenue projected for 2020. For marketers to help their brands earn a portion of that expected revenue, understanding emerging trends is crucial.

Several of the health and wellness trends expected to continue through 2020 include wearable tech, athleisure, yoga (with fewer goats and more high-intensity interval training), and professional coaches. Some trends that emerged in 2019 will also gain more traction to become full-fledged revenue machines. Take a look. More

Six Holiday Tips for Food and Beverage Marketing

Halloween may not be here yet, but brands are already pulling out the stops for holiday food and beverage marketing. And why not? It’s the time of year to eat, drink, and be merry! But it’s also a lucrative time of year for brands that make the most of their food and beverage marketing strategies.

Last year, consumers spent $707.5 billion, with a large chunk of that directed at holiday meals and parties. Those numbers are expected to climb by at least 4% by year’s end, for a total of $730 billion.

Read on for tips on how to enhance your food and beverage marketing this holiday season. More

Article Recommendation: Big Tips for Holiday Influencer Marketing

With a projected $12 billion expected to be spent this year on Black Friday, you’ll want to take advantage of every opportunity to reach potential customers. The power of influencer marketing is waiting for you—but don’t wait too long. You’ll need time to identify the right influencers for your brand, and give them time to create the perfect content that conveys your brand message.

That’s not the only crucial tip in this article. To get the rest of the story, including contract information, how to find influencers, and how to make the most of the holiday season, read on. More

5 Ways to Target Millennial Pet Owners with Your Consumer Marketing Strategy

We know how much Americans love their pets! Nearly 70% of all households own a pet, with 60.2 million home owning dogs and 47.1 million owning cats. These pet owners don’t just own their dogs and cats, either. They consider them members of the family, according to 90% of pet owners. Also, Millennials have, for the first-time, overtaken Baby Boomers as the most significant generation of pet owners.

What does all this mean for pet brands and marketers? It means you may need to revisit your consumer marketing strategy to reach these dog and cat-loving consumers. More

The Purchasing Superpower of 50+ Women

Last week, as part of the L’Oreal show at Paris Fashion Week, a model threw conventional standards to the wind and strutted down the runway without shoes, tossing her platinum locks as she twirled her flowing maxi dress. This was no fresh-faced, twenty-something super model. Nope. Instead it was 74-year-old Dame Helen Mirren, refusing to be rendered invisible.

And the crowds loved her! The media, too. L’Oreal has hit upon something that other brands and marketers still struggle with: reaching, and celebrating, women over the age of 50. More