It seems like everywhere we turn there is advice on how to market our brands, with new digital marketing innovations promising to bring success beyond our wildest dreams.
And even though some of these new strategies will stand the test of time, there are also marketing pitfalls to avoid. Following are three to watch for. More
Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 93% of marketers. Predicted to be a $10 billion industry by the end of 2020, the role of influencers will clearly continue to help brands connect with their consumers in highly relevant ways.
Following are some trends that will likely dominate the industry this year. More
Though still a relatively new industry, CBD is surging in popularity and is expected to be a $2.5 billion industry by 2026. Considered a viable alternative health option for decades, the stigma surrounding it is changing rapidly and CBD is now popular with mainstream audiences, particularly women, because of its potential to help alleviate a multitude of everyday ailments.
Women are an important audience, as they make the majority of household health care decisions and 93% of all over-the-counter medication purchases. They’re also most likely to talk to their neighbors, families, and friends to spread the word about health & wellness brands they’ve discovered and found effective. More
The health and wellness industry continues to grow, with $179 billion in revenue projected for 2020. For marketers to help their brands earn a portion of that expected revenue, understanding emerging trends is crucial.
Several of the health and wellness trends expected to continue through 2020 include wearable tech, athleisure, yoga (with fewer goats and more high-intensity interval training), and professional coaches. Some trends that emerged in 2019 will also gain more traction to become full-fledged revenue machines. Take a look. More
Halloween may not be here yet, but brands are already pulling out the stops for holiday food and beverage marketing. And why not? It’s the time of year to eat, drink, and be merry! But it’s also a lucrative time of year for brands that make the most of their food and beverage marketing strategies.
Last year, consumers spent $707.5 billion, with a large chunk of that directed at holiday meals and parties. Those numbers are expected to climb by at least 4% by year’s end, for a total of $730 billion.
Read on for tips on how to enhance your food and beverage marketing this holiday season. More
With a projected $12 billion expected to be spent this year on Black Friday, you’ll want to take advantage of every opportunity to reach potential customers. The power of influencer marketing is waiting for you—but don’t wait too long. You’ll need time to identify the right influencers for your brand, and give them time to create the perfect content that conveys your brand message.
That’s not the only crucial tip in this article. To get the rest of the story, including contract information, how to find influencers, and how to make the most of the holiday season, read on. More
We know how much Americans love their pets! Nearly 70% of all households own a pet, with 60.2 million home owning dogs and 47.1 million owning cats. These pet owners don’t just own their dogs and cats, either. They consider them members of the family, according to 90% of pet owners. Also, Millennials have, for the first-time, overtaken Baby Boomers as the most significant generation of pet owners.
What does all this mean for pet brands and marketers? It means you may need to revisit your consumer marketing strategy to reach these dog and cat-loving consumers. More
Last week, as part of the L’Oreal show at Paris Fashion Week, a model threw conventional standards to the wind and strutted down the runway without shoes, tossing her platinum locks as she twirled her flowing maxi dress. This was no fresh-faced, twenty-something super model. Nope. Instead it was 74-year-old Dame Helen Mirren, refusing to be rendered invisible.
And the crowds loved her! The media, too. L’Oreal has hit upon something that other brands and marketers still struggle with: reaching, and celebrating, women over the age of 50. More
There is no denying that influencer marketing is a powerful way to make the most of word-of-mouth marketing for your business. However, as with every other form of marketing that has come before, some bad actors can have a detrimental effect on this tactic for everyone involved.
Exploiting the system is nothing new. In most cases, whole business models crop up and revolve around bad marketing tactics. When direct mail marketing saw results, along came address list sales. Telemarketers turned the populace against them with unrelenting calls at all hours of the day. Email marketing was a phenomenal way to reach the right audience—until the dreaded address list sales began anew. Then there was SEO, which was an easy way for people to get found, until keyword stuffing and blackhat tactics cropped up. More
Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers have increased their 2019 budgets in this area.
Following are some key reasons why influencers can be your brand’s best advocates. More
