We know how much Americans love their pets! Nearly 70% of all households own a pet, with 60.2 million home owning dogs and 47.1 million owning cats. These pet owners don’t just own their dogs and cats, either. They consider them members of the family, according to 90% of pet owners. Also, Millennials have, for the first-time, overtaken Baby Boomers as the most significant generation of pet owners.
What does all this mean for pet brands and marketers? It means you may need to revisit your consumer marketing strategy to reach these dog and cat-loving consumers. More