Health and wellness have become a global movement, as consumers look for ways to live healthy lives for as long as possible. Every brand category, from food and fitness to travel and financial services are framing themselves in terms of wellness. Food is linked to aging well and stress management. Sleep is linked to productivity and beauty. Fitness is linked to mental agility.
And though trying to be healthy certainly isn’t a new trend, consumers are now approaching their health in different ways. Back in the day, good health meant you had your annual physical, limited your salt and sugar intake, and got regular exercise. But with the growing obesity and the chronic disease epidemics in the U.S., it’s certain that the health and wellness category will continue to explode as consumers move toward more aggressive preventative care. Social media and the wealth of online content are empowering consumers to take charge of their health more than ever before. More