Hiring the right PR & Digital Marketing agency will have a tremendous impact on the success or failure of your communications program. But with the increasing number of agencies, consultancies and solopreneurs out there today, the choices have gotten almost too plentiful.
So how do you narrow down the possibilities to find the firm that best suits your needs?
One of the biggest mistakes clients often make is not stopping to really think about what their needs are – what unique skill sets they need in an agency. So take a hard look at what you need. Do you need a content marketing strategy? To generate more sales leads? Think about your business goals, and take a strategic approach to identifying the agency that will be the best fit for your brand. More