How do you feel when you read a Disneyland social media post? Or an ad for the latest Apple product? Does a message from BMW or Audi evoke a particular response from you? These brands all excel at making emotional connections with their consumers that are designed to build ongoing relationships and trigger a purchase.
Think about what makes you choose one brand over the other. More often than not, it’s emotion. Through emotional branding, brands appeal directly to consumers’ needs, creating a connection that often results in long-term brand loyalty. More