Is your consumer marketing capturing the attention of the younger consumers known as Generation Z?
Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. More
According to The Economist, “The growing economic power of women is one of the most important trends of our time.”
Key growth drivers, such as delaying marriage and children as well as rising literacy rates, indicate the average U.S. woman’s salary will rise above the average U.S. man’s by the year 2028.
Women currently control $7 trillion in U.S. spending. And during the next decade, they will control two-thirds of the country’s overall consumer wealth. More
The food and beverage industry is no stranger to the power (and longevity) of some trends (avocado toast anyone?). But we’ve also seen trends fizzle and fade quickly.
Today’s consumers want their foods to do more than just fill their bellies. They want to know more about their food, and they want healthy food to be easier to find.
The trends uncovered by a variety of sources, show that these things will have significant impact on food and beverage marketing in 2018. More
Hiring the right PR & Digital Marketing agency will have a tremendous impact on the success or failure of your communications program. But with the increasing number of agencies, consultancies and solopreneurs out there today, the choices have gotten almost too plentiful.
So how do you narrow down the possibilities to find the firm that best suits your needs?
One of the biggest mistakes clients often make is not stopping to really think about what their needs are – what unique skill sets they need in an agency. So take a hard look at what you need. Do you need a content marketing strategy? To generate more sales leads? Think about your business goals, and take a strategic approach to identifying the agency that will be the best fit for your brand. More
Whether travelers are dreaming about getting away, or planning a trip, their experience occurs in micro-moments. These micro-moments happen in various stages, from when they are initially dreaming about a vacation, to the planning process, booking the trip, and finally the anticipation of the trip itself. Travel brands need to plan and create a strategy for engaging with travelers in each of these moments by being helpful and relevant every step of the way.
Brand loyalty is in short supply in the travel industry because consumers are more loyal to their own needs and their desire to get the best deal. Those planning a trip search multiple websites, apps and price aggregators to get the lowest possible price. To be competitive, marketers need to anticipate each micro-moment and stay on top of what’s happening in the travel industry. Following are some of the most significant trends for 2018 consumer travel. More
Consumer marketing trends are always evolving, especially as new technology becomes available. This year has been all about the influencer, but next year we’re likely to see some big changes surrounding augmented reality and artificial intelligence.
Take a look at the trends we expect to see in 2018. More
Today, every fifth adult in the United States is a female over 50. They are the healthiest, wealthiest and most active generation of women in history who control half of the country’s discretionary income and 75% of the country’s wealth. That’s a lot of spending power for one generation of women. It’s a mystery why marketers ignore Boomer women, even during the holidays, but ignore them they do.
During the holiday season, this generation of women likes nothing more than to spoil their families. They buy food to create memorable family meals, and gifts for family members, spending a collective $35 billion on grandchildren alone. It seems clear that marketers would target this group as much as any other. Instead, they spend less than 10% of their holiday marketing budgets targeting Boomers. It’s time for marketers to put Boomer women on their “nice” list this holiday season. More
The marketing word of the year, if not “video,” must be “influencer.” Not even celebrity endorsements carry the same weight as recommendations made by popular online personalities. These bloggers and social media stars have changed the way we approach social influence, especially in the food and beverage marketing industry.
All indications are that influencer marketing isn’t going away anytime soon. Consumers are more likely to trust someone they know or follow than they are to believe the brand itself. As more and more brands come to terms with this reality, influencer marketing will only continue to grow. Here’s how we think influencers will impact food and beverage marketing in 2018. More
Health and wellness have become a global movement, as consumers look for ways to live healthy lives for as long as possible. Every brand category, from food and fitness to travel and financial services are framing themselves in terms of wellness. Food is linked to aging well and stress management. Sleep is linked to productivity and beauty. Fitness is linked to mental agility.
And though trying to be healthy certainly isn’t a new trend, consumers are now approaching their health in different ways. Back in the day, good health meant you had your annual physical, limited your salt and sugar intake, and got regular exercise. But with the growing obesity and the chronic disease epidemics in the U.S., it’s certain that the health and wellness category will continue to explode as consumers move toward more aggressive preventative care. Social media and the wealth of online content are empowering consumers to take charge of their health more than ever before. More
Created by Spin Sucks founder Gini Dietrich, PESO stands for Paid, Earned, Shared, and Owned media, and defines the different channels your business can use to reach customers with your content.
Paid Media: Includes anything paid for, such as sponsored posts, search engine advertising such as Google AdWords, Twitter or Facebook ads, and banner ads.
Owned Media: This is original content that you own and resides on your website and social media accounts, including blog posts, online videos, eBooks, shareable images, webinars, white papers, and podcasts. More