It’s never been easy being a mom, but in the age of social media it’s gotten more complicated. Wanting to shine a spotlight on the struggles moms feel in today’s judgmental world, Yoplait has unveiled its newest ad campaign from 72andSunny called “Mom On.”
The 60-second spot features a montage of moms talking about their experiences that have elicited judgment from family, friends and total strangers, including breastfeeding in public, working away from home, and having kids later in life.
The ongoing criticism moms face results in many of them losing their mom mojo, and even changing the way they parent. Conversations with moms, along with a study commissioned by Edison Research, reveal that:
- 75 percent of moms agree they’d feel happier if they felt less judged.
- Nearly one in three moms (29 percent) adjust their parenting decisions in public because they worry others will judge them.
- One-third of moms (32 percent) say they choose not to post, share or comment on social media because they fear others will judge their parenting.
As part of the campaign, Yoplait is also partnering with the comedians and moms behind the Facebook web series, #IMOMSOHARD. Jen Smedley and Kristin Hensley will bring their “Mom’s Night Out: Summer Break Tour” comedy tour about the ups and downs of motherhood to 40 markets across the country.
Yoplait’s tongue-in-cheek ad pushing back on the haters is a quiet victory for moms everywhere.