Health and wellness is a $3.2 trillion industry, with no signs of slowing down any time soon. Each year, new trends emerge, requiring ever-changing health and wellness marketing strategies in order to reach your audience.
These trends focus on weight loss, digestive health, sleep optimization, and natural beauty, and are delivered through a variety of products, from supplements to portion-controlled food packaging. More
While many parents started their back-to-school shopping as early as July, marketing for this time of year is still in full swing. Last year, spending for back-to-school hit $83.6 billion, and in 2018, 56% of parents plan to spend more per child than in previous years.
Those dollars lead to competition among brands, with 75% of marketers saying they’ll change up their strategies in 2018. For 90% of brands, that means discounts and coupons. For others, increased mobile marketing will be the lion’s share of their strategy.
What can you do to capture the attention of parents dancing in the aisles as their kids go back to school? Here are some trends you can cash in on. More
According to Adweek, Millennials as teen consumers were virtually ignored by marketers, who were waiting for them to acquire discretionary income rather than engaging them early. Only later did brand marketers realize that with early access to technology and social media, Millennials became the first generation to consume and influence much earlier than previous generations. By the time the lightbulb came on for many brand marketers, it was too late – that ship had sailed. More
Video marketing is the “it” girl of the moment, and by far the most popular media content type out there. It’s nothing new for food and beverage brands; once upon a time they were known as “commercials.” Today, video content and marketing make up over 75% of all traffic on the Internet. More
Mom. You think you know her. But think again, because today’s moms have changed. Who are they? What influences and motivates them? And how can today’s brands best market to them?
There are approximately 85 million moms in the U.S. today, with spending power exceeding $3.5 trillion. Moms are the ones making decisions about the cars in the garage, the groceries in the refrigerator, and the clothes worn by everyone in the family. More
Consumers encounter hundreds of brands every day. Getting in front of those consumers can mean the difference between success and failure for a brand. To stand out, a brand needs a well-thought-out strategy and a clever approach for using the right blend of earned, owned, shared and paid media.
Your in-house marketing team may have wonderful ideas for reaching your target audience, but may not have the bandwidth for a fully executed product launch or comprehensive content creation program. There are so many choices of agencies, consultancies and solopreneurs doing good work today, that it can be difficult to know which is the right fit for your needs. More
Today’s consumers aren’t just eating healthier; they’re also exercising more and focusing on total wellness rather than just weight loss and fitness. One of the ways these consumers maintain their healthy and active lifestyles is through the use of wearable technology.
Most are familiar with the biggest names in wearable tech, including Fitbit, Apple Watch, Garmin, Polar, Misfit, and Jawbone. But those aren’t the only options out there. In fact, wearable technology offers a wide variety of options and benefits, including sleep tracking, emergency response and location, posture correction, and even fertility. More
As a group, Millennials represent a major market force in terms of buying power, spending $200 billion per year. With women responsible for 85 percent of all U.S. consumer spending, that translates to $170 billion in spending power annually for Millennial women.
That’s a lot of money on the table. And most marketers are already behind the ball because 84% of Millennials admit that they don’t trust advertising. Following are some ideas for building relationships with these important consumers. More
It’s not an overstatement to say that today’s marketers are almost unanimously focused on Millennials. Sure, Millennials are the largest living generation, but Boomers have greater spending power, controlling nearly 70% of all disposable income and spending $3.2 trillion each year. With that much spending at stake, it makes economic sense to aggressively be marketing to Baby Boomers.
That’s especially true with Boomer women, who will control two-thirds of all consumer wealth over the next decade, with estimates ranging from $12 to $40 trillion. More
In 2018—the year of the woman—women have the power to do anything. That includes traveling if they wish, and they really do wish. According to the George Washington University School of Business, nearly two-thirds of today’s travelers are women. In fact, 80% of all travel decisions are made by women, regardless of who they’re traveling with, who’s paying for the trip, and where they’re traveling to. Many of those women traveled solo, with 73% of travel agents saying women are more likely to travel on their own than men.
Following are some women’s travel trends for 2018 that marketers should understand in order to capture this critical travel market. More
