Halloween decorations are being put away, and now it’s on to the holidays! This year, U.S. holiday spending is expected to top $1.1 trillion, up more than 5% from 2017. Nearly $128 billion of that will come from online sales – an increase of more than 20% over last year.
Millennials and Gen Z shoppers will be out in full force this holiday season, and smart marketers will be looking to these younger generations for significant sales.
How can your brand tap into that enormous amount of spending power? It’s critical to understand how to reach these younger consumers with your marketing messages. More