Tap Into $1.1 Trillion in Millennial and Gen Z Spending This Holiday Season

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Halloween decorations are being put away, and now it’s on to the holidays!  This year, U.S. holiday spending is expected to top $1.1 trillion, up more than 5% from 2017.  Nearly $128 billion of that will come from online sales – an increase of more than 20% over last year.

Millennials and Gen Z shoppers will be out in full force this holiday season, and smart marketers will be looking to these younger generations for significant sales.

How can your brand tap into that enormous amount of spending power? It’s critical to understand how to reach these younger consumers with your marketing messages.      More

Is it Content Strategy or Content Marketing?

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Content is a huge piece of your marketing efforts – at least, it should be. The world won’t know what you’re about without content, whether you prefer blogs, social media posts, infographics, images, or video. This focus on content has resulted in many professionals using terms such as “content strategy” and “content marketing,” often interchangeably.

But are these two terms interchangeable? The answer is: not at all. Content strategy and content marketing are two separate things—and both are equally important.      More

Using Influencer Engagement to Boost Small Business Growth

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As one of today’s most efficient and successful online marketing strategies, influencer marketing will continue to grow and evolve well into 2019. What started as “celebrity” influence has grown into a dominant industry with influencers boasting audiences and engagement of all types and sizes.

Studies have shown that 94% of marketers believe influencer marketing delivers 11x more ROI than traditional forms of digital marketing. It can be used to meet various marketing goals, including building brandawareness, increasing customer loyalty, distributing content, attracting followers and driving sales.      More

Back to School Marketing Trends for 2018

back to school marketing

While many parents started their back-to-school shopping as early as July, marketing for this time of year is still in full swing. Last year, spending for back-to-school hit $83.6 billion, and in 2018, 56% of parents plan to spend more per child than in previous years.

Those dollars lead to competition among brands, with 75% of marketers saying they’ll change up their strategies in 2018.  For 90% of brands, that means discounts and coupons. For others, increased mobile marketing will be the lion’s share of their strategy.

What can you do to capture the attention of parents dancing in the aisles as their kids go back to school? Here are some trends you can cash in on.      More

Is Your Brand Marketing Reaching Generation Z?

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According to Adweek, Millennials as teen consumers were virtually ignored by marketers, who were waiting for them to acquire discretionary income rather than engaging them early. Only later did brand marketers realize that with early access to technology and social media, Millennials became the first generation to consume and influence much earlier than previous generations. By the time the lightbulb came on for many brand marketers, it was too late – that ship had sailed.      More

Marketing to the Many Faces of Mom

marketing to moms

Mom. You think you know her. But think again, because today’s moms have changed. Who are they? What influences and motivates them? And how can today’s brands best market to them?

There are approximately 85 million moms in the U.S. today, with spending power exceeding $3.5 trillion. Moms are the ones making decisions about the cars in the garage, the groceries in the refrigerator, and the clothes worn by everyone in the family.      More

How a PR/Digital Marketing Agency Can Help Your Brand

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Consumers encounter hundreds of brands every day.  Getting in front of those consumers can mean the difference between success and failure for a brand. To stand out, a brand needs a well-thought-out strategy and a clever approach for using the right blend of earned, owned, shared and paid media.

Your in-house marketing team may have wonderful ideas for reaching your target audience, but may not have the bandwidth for a fully executed product launch or comprehensive content creation program. There are so many choices of agencies, consultancies and solopreneurs doing good work today, that it can be difficult to know which is the right fit for your needs.     More

Health and Wellness Marketing Strategies for Wearable Technology

Today’s consumers aren’t just eating healthier; they’re also exercising more and focusing on total wellness rather than just weight loss and fitness. One of the ways these consumers maintain their healthy and active lifestyles is through the use of wearable technology.

Most are familiar with the biggest names in wearable tech, including Fitbit, Apple Watch, Garmin, Polar, Misfit, and Jawbone. But those aren’t the only options out there. In fact, wearable technology offers a wide variety of options and benefits, including sleep tracking, emergency response and location, posture correction, and even fertility.      More

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